We (Sandstorm) recently published a whitepaper entitled “Content Marketing – How to Convert Readers Into Paying Customers”
It looks at the essentials in converting website visitors into leads and sales.
The jist of it:
Content Marketing isn’t like writing sales copy or landing pages.
So how can you use it to convert users into loyal subscribers and, from there, into paying customers?
Focus on the following:
- Craft a Magnetic Headline
- Lead Them in With an Interesting Story
- Touch Their Pain Points
- Offer Solutions
- Conclude With a Strong Call to Action
Download the free whitepaper here (need to sign up to the email list first).