Thoughts on Content Curation [Curated]

Gold Panning

Content Marketing has become an essential discipline in digital marketing and overall brand communication.  Like it or not, it is here to stay and will be for a long time.

As traditional media channels lose their audiences to online digital ones, the need for your brand to be publishing and marketing content will continue to be a top priority and an essential one for your brand’s survival.

One of the foundations of content marketing is “Content Curation”; in a nutshell, like panning for gold, content curation involves finding, aggregating, organizing and having a view on the best content  in your industry. Below, we’ve curated insightful quotes from some of our industry’s top thought leaders on the topic of content curation.

Joe Pulizzi via Content Marketing Institute

“Your job, like that of a museum curator, is to unearth the best content on the planet in your niche, so that your museum doesn’t close down for a lack of visitors.

Pawan Deshpande is CEO of Curata.

Quite simply, providing fresh and relevant content in an organized way, improves SEO for the site it lives on — which is likely why 65 percent of respondents… cited boosting SEO as one of their main content curation objectives

Stephanie Buck via Mashable

As much as the term gets criticized, curation requires patience, resourcefulness and a keen editing eye. It means becoming fluent in one particular dialect of the web, versus trying to speak its entire language.

Chris Vaughn via Digital Sherpa

The goal of content curation is not to create new content, but to find the most relevant content pertaining to a specific category and funneling this information to readers in a very targeted way.

Now over to you…

Does your brand curate content for your industry niche? Have you found it useful?  Share your thoughts…

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Omar Kattan is Chief Strategy Officer at Sandstorm Digital, the MENA region's first specialist content marketing agency headquartered in Dubai. His experience includes 10 years in traditional marketing and advertising in the Middle East and a further 10 years at two of the largest media agencies in the UK. Follow Omar on Twitter for updates on the latest in digital, branding, advertising and marketing.

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  • http://www.youbrandinc.com scottscanlon

    Omar,

    All good thoughts on Curation. It’s something we’ve really dived in deep with and really can be the cornerstone of any digital marketing/content marketing strategy.

    Great stuff on your site here, I will continue to follow and looking forward to more stuff on curation.

    • http://www.omarkattan.com/ Omar Kattan

      Thanks Scott, and glad you found it useful.

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