Stop Selling Ice to Eskimos. 3 TIPS For An Inspired Content Strategy
Industry pundits believe 2012 will be the year of content marketing.
Actually, quite a few think that 2011 was the year of content. 2012 -they predict- is when branded digital content ...
Sales Suicide: 10 Costly E-commerce Mistakes to Avoid [TIPS]
Small to medium e-commerce stores can find it hard to compete against more well-known stores, especially when consumers are used to such high standards of online shopping. For this ...
Disrupted Industries: Can a Company Future Proof Its Business? [SERIES]
We’ve all heard about those stalwart companies who continually lead their competition and become the envy of their market. These are the enterprises that all companies try to emulate. ...
Don’t Be the Next BP: Secure Your Social Media Username Today
Most business owners know to check if a domain name is still available when thinking about building a website. But assuring the availability of a ‘Twitter handle’, a Twitter username, ...
The Role of Social Media in the Current Japanese Crisis
The Japanese crisis has highlighted the potential usage of social media websites to spread information very quickly amongst an enormous amount of people, especially during times of ...
2 Reason to Adopt A Social Media Optimisation Strategy
During the past few years, the internet saw a surge in social media properties including: the grand daddy of them all… My Space, Facebook (the reigning king), YouTube (social ...
Google Combats YouTube Copyright Infringement Threat
One of the main threats to the YouTube business model has always been the threat of lawsuites from copyright holders. The biggest testiment to this threat is the ongoing lawsuit ...
Influence Scores
Omar Kattan's (@omarkattan) PeerIndex is