Don't Make Me Think - Steve Krug

5 Key #UX Questions Every Website Must Answer

I’ve just finished reading a well known UX book called “Don’t Make Me Think” by Steve Krug. It’s quite an old book (2005, revised 2009) but many of the ...
web design

The Obvious and the Overly Designed

In web design, it’s important to balance the elements that you put on your page so that they are creative but also obvious in terms of their function. As an example of this, let’s ...
Inverted Sales Funnel

Getting to a Macro Yes: Optimizing The Inverted Funnel

I’ve recently been working on a project that requires optimization of the sales funnel to generate more leads for one of our clients, a major B2B organisation in the Middle East. Much ...
podcasting

7 Podcast Tools For Your Audio Content Plan

Are you tired of trying to come up with fresh written content for your company website each week? Why not throw caution to the wind and try your hand at podcasting instead? There are ...
stickman_with_giant_pencil_800_clr_1842

3 Tips for Creating Great Content for Your Site

Any self-respecting web marketer will tell you that content is king.  However, it’s not as simple as that.  Not all content is created equally. Only high quality, well researched ...
negative seo

Negative SEO: 3 Tips to Fight Back

Negative SEO is a big buzzword online right now. Following the release of the Google disavow links tool, a possible admission that links from so-called “bad neighborhoods” can ...
google link disavow

Backlink Cleaning Using Google’s Disavow Tool [Guide]

A couple of weeks ago, Google announced its “disavow” links tool. A brief background Google’s primary indicator of site and page quality is something called a backlink ...
long tail keyword

The Story of Google and the Long-Tailed Keyword

You may know them as long-tailed keywords or keyword phrases. The term long-tailed keyword can be confusing; it gives the impression all the words are, in fact, keywords, and this ...
seo arrow up

SEO Is Dead, Long Live SEO

If you’ve been reading the recent stories lamenting that Google has brought about the death of SEO with its latest algorithm modifications, you may be among the many fearing ...
search engine spiders

Breaking News: Keyword Meta Tag Makes Comeback

On Wednesday Google announced the News_Keywords tag via its official Google News blog. The tag was re-incarnated in a new form to help news makers go back to basics and not worry ...
Mobile Marketing

Internet Marketing Goes Mobile: Are You Ready? [TIPS]

This post was originally featured on  According to the mobiThinking compendium of mobile statistics and research, today, approximately 87% of the world’s adult population has ...
small-business-website-success

10 Tips for a Successful Small Business Website [Checklist]

With the inevitable demise of traditional “Brick and Mortar” stores, it’s becoming more important for small businesses to build profitable websites that both maintain ...
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