sandstorm-end-of-year-accounts

Sandstorm Turns One – 8 Lessons Learned From Building An Agency in the Middle East

Those who know me know that I recently left a comfortable job as head of Inbound Marketing and SEO at MediaCom and joined a fledgling start-up agency in the Middle East, Dubai to be ...
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6 Things to Think About When Calculating SEO ROI

Yesterday, I had the pleasure of hosting Dubai Digital‘s first SEO 101 workshop to kick off the thought leadership vision I had for Sandstorm Digital when I first joined towards ...
Don't Make Me Think - Steve Krug

5 Key #UX Questions Every Website Must Answer

I’ve just finished reading a well known UX book called “Don’t Make Me Think” by Steve Krug. It’s quite an old book (2005, revised 2009) but many of the ...
Inverted Sales Funnel

Getting to a Macro Yes: Optimizing The Inverted Funnel

I’ve recently been working on a project that requires optimization of the sales funnel to generate more leads for one of our clients, a major B2B organisation in the Middle East. Much ...
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Google Tightens Noose Around SEO Link Building [TIPS]

Google has further tightened its noose around manipulative link building techniques/schemes aimed at influencing its “SERPS”. If you haven’t already, go through Google’s ...
Mobile Stats - Action Within 1 Hour

Mobile Search Drives Immediate Action [INFOGRAPHIC]

I’ve recently been chosen to pre-screen MMA’s upcoming Smarties mobile marketing & advertising awards. I’m thrilled about this for 2 reasons: 1- It’s an ...
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