12 Tips to Getting the Most Out of Your Email Newsletter

One of the most effective forms of email marketing is the newsletter. It’s a way of providing subscribers with an in-depth look at your business. It’s also highly customizable, ...

Google’s HTTPS / SSL SEO Update – My Curated View

Unless you’ve been hiding under a proverbial rock, you’ve probably heard by now about Google’s new and unsurprising move to provide a boost to websites utilising ...
The Boyhood of Raleigh by Sir John Everett Millais, oil on canvas, 1870.
A seafarer tells the young Sir Walter Raleigh and his brother the story of what happened out at sea

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Marketers: Think Like Storytellers

Writing is a craft. Be it in fiction or in a business context, words are your raw material. A story, fiction or otherwise is shaped by plot and characters. It seems a simple enough ...
Portrait of a linkedin user

Portrait of a LinkedIn User [INFOGRAPHIC]

I’ve written quite a few time about LinkedIn and how you -a b2b marketer- can maximise your opportunities in generating more leads for your business. Read this post, this and ...

Untargeted Guest Blogging Links: Ticking Time Bomb

Google’s recent scaremongering in regards to guest blogging for links appears to be working. A while back I accepted to publish a guest blogger’s post about sharing meaningful ...

Useful Twitter Analytics & Measurement Platforms I Use

A significant part of what I work on at Sandstorm Digital is content marketing and social media strategy. This has become especially important with Google’s ever-increasing focus ...
Loyal Customer

[How To] Cultivate Customer Loyalty – 3 Tips

Cultivate loyal customers and enjoy sales even when times are tough. Earning a customer’s trust and loyalty takes a lot of time and effort. But it pays off in the long run. Here ...
value of twitter

How Do You Measure The Impact Of Twitter In Your Business?

So, you want to create more awareness to your brand and don’t know where to start? Well, you could go on the social media route. But you really have to carefully think about it. ...
Yahoo logo

Yahoo’s Smart Pricing

Yahoo has today introduced Quality-Based Pricing into its YPN programme (Yahoo Publisher Network). Here is what YahooPete over at WebmasterWorld has to say about Yahoo’s new ...
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