Penguin’s Exact Match Anchor Text Massacre [TIPS]
On April 24, 2012, Google unleashed yet another algorithm update. This one primarily focused on web spam and unnatural link schemes.
Old school backlinking strategies were rendered ...
[HOW TO] Survive Google’s Over Optimisation Penalty
Matt Cutts recently announced an “over-optimisation penalty” coming in the next few weeks. This is the latest chapter in a year long crusade by Google to fight spam, codenamed ...
7 “NO BRAINERS” for Using Infographics In Your Content Strategy
Do you appreciate the brevity and precision with which a chart or graph relays information? You might not even notice it, but a bar graph or pie chart can give you a lot of info in ...
Purchasing Links – A Best Practice Guide
If you’re deciding to purchase links to boost your link popularity (I know I know, its against Google’s rules, but hey everyone’s doing it!) make sure you purchase ...
Google’s 950 Penalty
I was asked to look at a website today that had suddenly dropped in Google’s search results. Now when I say dropped, I mean DROPPED… from page 1 to page 950!
My ...
Image Alt Tags for SEO
Image alt tags, have you heard of them? If you haven’t let me tell you.
Image alt tags are basically the alternative text you see when you hover over an image. Image alt tags ...
Keyword Usage and Placement for SEO
Keyword usage and placement is an art and a science especially if you’re competing in a highly competitive market such as mortgages or insurance. There are basic best practices ...
Managing your Robots.txt File
A robots.txt file is a text file that manages the search engines that listen to its instructions.
Major search engines such as Google, Yahoo and MSN all listen to the robots.txt file ...
Google’s Purchase of DoubleClick
In April of this year, Google announced that will purchase DoubleClick, much to the dismay of Microsoft who fought this move with all its might.
What is Adserving?
Adserving is basically ...
Yahoo Merges Display with Search
In an effort to reverse the decline in its ad revenue, Yahoo has decided to merge its display advertising sales business with its text based search ad business.
This is a bold move ...
Google’s Open Source OCR
OCR -Optical character recognition- is a type of software designed to translate images of handwritten or typewritten text (usually captured by a scanner) into machine-editable text. OCR ...
