Matt Cutts

Is Your Site In Danger of Looking Like An MFA?

In his latest video, Matt Cutts responds to a question about automatically generated web pages (aka “MFA” or Made for Adsense sites) confirming that they do take manual ...
organizing content

15 Content Aggregation & Curation Platforms Worth Considering

My job requires me to stay on top of the best content aggregation/curation platforms out there to ensure that my clients’ content is distributed, amplified and that they are ...
Penguin's Anchor Text Massacre

Penguin’s Exact Match Anchor Text Massacre [TIPS]

On April 24, 2012, Google unleashed yet another algorithm update. This one primarily focused on web spam and unnatural link schemes. Old school backlinking strategies were rendered ...
evil penguin

Penalised by Penguin? Here’s What to Do

If your site has been hit by the Penguin update, you’re undoubtedly scouring the web for information to help you recover. Now that the dust has settled a bit, there is enough ...
Matt Cutts with Red Card

[HOW TO] Survive Google’s Over Optimisation Penalty

Matt Cutts recently announced an  “over-optimisation penalty” coming in the next few weeks. This is the latest chapter in a year long crusade by Google to fight spam, codenamed ...

New Year SERPS – 5 SEO Tips for 2010

With the anticipated launch of Google ‘s Caffeine in the New Year and the focus on real time  and personalised search, 2010 is promising to be a nail biting  time for webmasters.  ...
orm-on-a-shoestring

ORM on a Shoestring

Want to monitor and manage your online reputation but don’t have the budget for it? Here’s a list of some of the top Online Reputation Management Tools on the Net that can ...

Outbound Links, Nofollows & Link Juice Dilution

One of the SEO arguments out there is the detrimental effect of outbound links on “link juice” and PageRank dilution. While not completely inaccurate this is somewhat of ...

The “Search Intent” Influence on Search Results

Search engines factor “search intent” into their algorithms in an effort to feed back the best possible results to their users’ search queries.  It’s absolutely ...

Finding Spam on Your Site

Here’s a quick way to find and eliminate spam on your website. Type:  “popular spam word” site:yoursite.com in Google and analyse the results.  You’ll be ...

Link Building Through Article Distribution

If you’re a good writer then a good strategy for increasing your website’s link popularity is to distribute your articles to article syndication sites.   If you have the ...

Video Ads for UK Adsense Publishers

Google will launch Adsense video units over the next few days according to the official Adsense blog.  The video ads will be rolled out to English-language publishers in the UK, ...
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