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	<title>Omar Kattan &#187; serps</title>
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	<description>search in a nutshell</description>
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		<title>Double Indexing: One SEO Goal</title>
		<link>http://www.omarkattan.com/2011/02/04/double-indexing-one-seo-goal/</link>
		<comments>http://www.omarkattan.com/2011/02/04/double-indexing-one-seo-goal/#comments</comments>
		<pubDate>Fri, 04 Feb 2011 12:31:09 +0000</pubDate>
		<dc:creator>Omar Kattan</dc:creator>
				<category><![CDATA[SEO Tips]]></category>
		<category><![CDATA[double indexing]]></category>
		<category><![CDATA[serps]]></category>

		<guid isPermaLink="false">http://www.omarkattan.com/?p=706</guid>
		<description><![CDATA[<a href="http://www.omarkattan.com/2011/02/04/double-indexing-one-seo-goal/" alt="Double Indexing: One SEO Goal"><img src="http://www.omarkattan.com/wp-content/uploads/2011/02/double-indexing4-285x156.png" align="left" alt="Double Indexing: One SEO Goal" hspace="5" vspace="5" border="0" /></a>Double indexing is one of the marks of true authority for a given keyword in the eyes of Google. It also strongly suggests to the searcher that your website is a real authority website worth visiting. Therefore double indexing is a goal worth shooting for.

<a href="http://www.omarkattan.com/wp-content/uploads/2011/02/double-indexing4.png"></a>What is double index... <a href="http://www.omarkattan.com/2011/02/04/double-indexing-one-seo-goal/">Read more..</a>]]></description>
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		<title>Google Adds &#8220;Answer Highlighting&#8221; to Search Results</title>
		<link>http://www.omarkattan.com/2010/01/24/google-adds-answer-highlighting-to-search-results/</link>
		<comments>http://www.omarkattan.com/2010/01/24/google-adds-answer-highlighting-to-search-results/#comments</comments>
		<pubDate>Sun, 24 Jan 2010 08:31:27 +0000</pubDate>
		<dc:creator>Omar Kattan</dc:creator>
				<category><![CDATA[Google News]]></category>
		<category><![CDATA[SERP Analysis]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[serps]]></category>

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		<description><![CDATA[<a href="http://www.omarkattan.com/2010/01/24/google-adds-answer-highlighting-to-search-results/" alt="Google Adds "Answer Highlighting" to Search Results"><img src="http://www.omarkattan.com/wp-content/uploads/2010/01/google-answer-highlight-285x127.png" align="left" alt="Google Adds "Answer Highlighting" to Search Results" hspace="5" vspace="5" border="0" /></a>Google have kicked off the new year with a major improvement, they're applying the research behind Google Squared to add a new "answer-highlighting" feature to search results.



According to Google, <strong>"most information on the web is unstructured. For example, blogs integrate paragraphs of text, videos and images in ways that don't follow simple rules. Product review sites each have their own formats, rating scales and categories. Unstructured data is difficult for a computer to interpret, which means that humans still have to do a fair amount of work to process and... <a href="http://www.omarkattan.com/2010/01/24/google-adds-answer-highlighting-to-search-results/">Read more..</a>]]></description>
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