Google future

Adapt Your SEO For Trends: Real-Time & Local Search

The majority of SEOs focus on optimising for desktop/laptop search results.  The good ones (#97 in particular) are aware of the latest search trends and incorporate optimisation techniques ...
Google's ad layout penalty

[HOW TO] Avoid Google’s Ad-Layout Penalty

Google announced a new addition to its ranking algorithm in January 2012. The new algorithm factor watches for low-quality content with “ads above the fold.” This type of layout ...
Pinterest Ultimate Guide

The Essential Marketer’s Guide to Pinterest: What it is and Why You Should Care

Pinterest is the fastest growing social website, a rich backlink platform, and a powerful marketing tool for businesses and brands. However, its focus on the visual, and its staunchly ...
Twitter Hashtag Suggestions

THE Ultimate KICK-ASS List of Twitter #Hashtag Suggestions [WIP]

Twitter fans, do you share my frustration with the Twitter Hashtag selection process?  Do you spend minutes (equivalent to hours in the real world) agonizing about that perfect hashtag ...
mobile-shopping

Online Marketing Must Get Mobile [STATS]

Over the Thanksgiving period, there was a 160 percent increase in mobile traffic on U.S. retailers’ websites when compared with 2010, according to Usablenet. The mobile platform company ...
panda

6 Tips to Produce Winning Content Post-Panda

Google’s Panda algorithm update, which first took effect in February 2011, fundamentally changed the way it recognises and ranks content. Instead of relying purely on SEO signals ...
man-researching

A Few Words on Keyword Research for Website Optimisation [TIPS]

Search engines such as Google strive to meet their users’ search demands by providing them with the most up-to-date relevant information available. Adding regular, unique, useful ...
Website-Design-For-E-Commerce-Sites

E-commerce Website Design: 12 Common Mistakes to Avoid [TIPS]

Customers expect a certain standard of website design and usability, especially when shopping on e-commerce websites. If you make too many design and functionality mistakes, you will ...
blog-writing-6-tips

6 Style Approaches to Effective Blog Writing [TIPS]

As the era of outbound interruption marketing on the Web draws to a close, blog writing takes its place. Company and corporate blogs now play vital roles in inbound marketing, the ...
Inbound Marketing Copy

Search Engine Fodder Vs Quality Inbound Marketing Copy [TIPS]

What’s the fuss over Search Engine Optimisation (SEO)? Online marketing may have been founded upon affiliate marketing, but its heart as it evolved today is SEO. A big chunk of the ...
Guest-Blogging

Guest Blogging. A Guide. [Tips]

Anyone who has ever written or owned a blog will tell you that getting noticed in the blogosphere is a tough job. It takes skill, time, patience and no small amount of self belief. ...
blogging-mistakes

5 Costly Mistakes Bloggers Make When Starting Out

Traffic is essential to a blog. Without traffic nothing happens. But how do you get traffic? What pitfalls do you avoid? When it comes to blog traffic, most people don’t know how ...
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