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2014 Challenge: Start With Why

I’m currently reading a book called “Start with Why” by Simon Sinek, leader of a movement to inspire people to do what inspires them; brilliant cause! In his book ...
Inverted Sales Funnel

Getting to a Macro Yes: Optimizing The Inverted Funnel

I’ve recently been working on a project that requires optimization of the sales funnel to generate more leads for one of our clients, a major B2B organisation in the Middle East. Much ...
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Four Reasons to Use Behavioral Ad Retargeting

When someone opens a new website, they ignore most of the advertisements. The banner ad for a leather jacket? Not interested. The auto-play ad showing off a new pair of shoes? Stopped ...
selling tvs (best image I could find for persuasion!)

Persuasion Marketing: How to Optimise Content to Maximise Conversion

Most companies know that creating persuasive content is the key to converting readers into loyal subscribers or paying customers, but it’s easier said than done. Judging by the quantity ...
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3 Tips for Creating Great Content for Your Site

Any self-respecting web marketer will tell you that content is king.  However, it’s not as simple as that.  Not all content is created equally. Only high quality, well researched ...
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Future of Search: How Twitter Serves Real Time Results

Remember this Tweet about Flight 1549 crashing into the Hudson River? http://twitpic.com/135xa – There’s a plane in the Hudson. I’m on the ferry going to pick up ...
Second_screen (Courtesy of Wikipedia)

The Role of Second Screening in Advertising

If you regularly watch television whilst using your smartphone, tablet or laptop to access the Internet, then you’re not alone. According to a recent survey by Google, around ...
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10 Compelling Reasons Why Your Business Must Be on Facebook

Setting up a Facebook business page adds personality to your brand and creates a presence that sets you apart from the competition. Chances are, your competitors are already there, ...
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8 Ways to Improve Your Online Sales [TIPS]

If you have a great product but need to improve your sales, here are some things you can do to make you seem more trustworthy and legit. 1. Have Clear Contact Information People will ...
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Twitter Marketing: 10 Tips for Getting Retweeted

Twitter is a highly effective marketing tool, with the potential to generate sales, build your brand and increase your customer base. With Twitter, you can send tweets (short messages ...
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Seven Practical Tips for a Successful Webinar

Webinars are increasingly popular in business. They enable you to hold a meeting or presentation over the Internet instead of asking people to come to a venue. With a webinar, you ...
Why Use Infographics

7 “NO BRAINERS” for Using Infographics In Your Content Strategy

Do you appreciate the brevity and precision with which a chart or graph relays information? You might not even notice it, but a bar graph or pie chart can give you a lot of info in ...
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