Four Reasons to Use Behavioral Ad Retargeting
When someone opens a new website, they ignore most of the advertisements. The banner ad for a leather jacket? Not interested. The auto-play ad showing off a new pair of shoes? Stopped ...
3 Tips for Creating Great Content for Your Site
Any self-respecting web marketer will tell you that content is king. However, it’s not as simple as that. Not all content is created equally.
Only high quality, well researched ...
Future of Search: How Twitter Serves Real Time Results
Remember this Tweet about Flight 1549 crashing into the Hudson River?
http://twitpic.com/135xa – There’s a plane in the Hudson. I’m on the ferry going to pick up ...
The Role of Second Screening in Advertising
If you regularly watch television whilst using your smartphone, tablet or laptop to access the Internet, then you’re not alone. According to a recent survey by Google, around ...
10 Compelling Reasons Why Your Business Must Be on Facebook
Setting up a Facebook business page adds personality to your brand and creates a presence that sets you apart from the competition. Chances are, your competitors are already there, ...
8 Ways to Improve Your Online Sales [TIPS]
If you have a great product but need to improve your sales, here are some things you can do to make you seem more trustworthy and legit.
1. Have Clear Contact Information
People will ...
Twitter Marketing: 10 Tips for Getting Retweeted
Twitter is a highly effective marketing tool, with the potential to generate sales, build your brand and increase your customer base.
With Twitter, you can send tweets (short messages ...
Seven Practical Tips for a Successful Webinar
Webinars are increasingly popular in business. They enable you to hold a meeting or presentation over the Internet instead of asking people to come to a venue.
With a webinar, you ...
7 “NO BRAINERS” for Using Infographics In Your Content Strategy
Do you appreciate the brevity and precision with which a chart or graph relays information? You might not even notice it, but a bar graph or pie chart can give you a lot of info in ...
Facebook Etiquette: 6 Ghastly Behaviours to Avoid [TIPS]
Benjamin Franklin may have been right when he proclaimed death and taxes as the only certainties in the world. He, however, made that proclamation at a time when the concept of an Internet ...
6 Reasons You’re Losing Facebook Friends [TIPS]
It’s tempting to announce everything that crosses your mind when -thanks to smartphones- you can access your Facebook profile from almost anywhere. Yet for the sake of your personal ...
Converting Fans Into Customers With a Facebook Business Page
Having a Facebook business page can be a cost-effective way to increase brand awareness and engage in a dialogue with fans, but if it doesn’t ultimately result in increased sales, ...
