negative seo

Negative SEO: 3 Tips to Fight Back

Negative SEO is a big buzzword online right now. Following the release of the Google disavow links tool, a possible admission that links from so-called “bad neighborhoods” can ...
open door welcoming salesman

Four Tips to Help You Become A Better Affiliate Marketer

Tired of your weak conversion rates and mediocre sales rates? Then you might want to exert a little bit of effort to get more affiliates to help you market your product. Sure, you ...
Transmedia Storytelling

The Latitude Framework: 4 i’s of Transmedia Storytelling

Research consultancy, Latitude, has come up with a framework that helps businesses tell their story across multiple media channels. The four i’s of storytelling (immersion, interactivity, ...
Reputation Management

How to Protect Your Business’ Reputation with Google Alerts [Guest Post]

Your reputation is your most valuable asset in any type of business, whether offline or online. After the struggle of building up a good name for yourself, you need to take action to ...
elevator pitch - compete to be number one

Storytelling For SMEs: The Elevator Pitch Re-Invented

Storytelling is playing an increasingly important role in SME marketing. Recently, Forbes contributor and CEO of Advertising and Marketing agency PJA , Phil Johnson, named storytelling ...
Business People Thinking Why They Should NOT Use Social Media

6 Reasons Why Businesses Should NOT Use Social Media

Those who know me know that this post is tongue-in-cheek; BUT, bear with me, playing a bit of a devil’s advocate here… Social media has taken the world by storm and many ...
oops-facebook-behaviour-to-avoid

Facebook Etiquette: 6 Ghastly Behaviours to Avoid [TIPS]

Benjamin Franklin may have been right when he proclaimed death and taxes as the only certainties in the world. He, however, made that proclamation at a time when the concept of an Internet ...
Twitter Tips

6 Twitter Profile Optimisation [Tips]

Once you’ve established your personal brand on your blog or website, you can develop it further by using social networking sites such as Twitter, YouTube and Facebook. The best ...

Social Media Optimisation (SMO) – The Dell Example

There are several ways to attract traffic to a website.  These include Search Engine Optimisation (SEO), Pay Per Click (PPC) and Social Media Optimisation (SMO).  According to the ...
online-rep-mgmt

ORM – Managing Your Brand’s Reputation Online

With more and more people using search engines to research brands and products, it is becoming increasingly important to ensure that your brand has a positive reputation online. The ...

Reputation Management

Do you monitor and manage  your company’s reputation online?  If you don’t then this post is a good place to start.  Long are the days when companies were in control ...

Placement Targeting by Google Adwords

Google has upgraded its AdWords programme to allow advertisers to target specific content on websites. This feature is not entirely new, as Google -in the past-  had allowed advertisers ...
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