Negative SEO: 3 Tips to Fight Back
Negative SEO is a big buzzword online right now.
Following the release of the Google disavow links tool, a possible admission that links from so-called “bad neighborhoods” can ...
Four Tips to Help You Become A Better Affiliate Marketer
Tired of your weak conversion rates and mediocre sales rates? Then you might want to exert a little bit of effort to get more affiliates to help you market your product. Sure, you ...
The Latitude Framework: 4 i’s of Transmedia Storytelling
Research consultancy, Latitude, has come up with a framework that helps businesses tell their story across multiple media channels. The four i’s of storytelling (immersion, interactivity, ...
How to Protect Your Business’ Reputation with Google Alerts [Guest Post]
Your reputation is your most valuable asset in any type of business, whether offline or online. After the struggle of building up a good name for yourself, you need to take action to ...
Storytelling For SMEs: The Elevator Pitch Re-Invented
Storytelling is playing an increasingly important role in SME marketing.
Recently, Forbes contributor and CEO of Advertising and Marketing agency PJA , Phil Johnson, named storytelling ...
6 Reasons Why Businesses Should NOT Use Social Media
Those who know me know that this post is tongue-in-cheek; BUT, bear with me, playing a bit of a devil’s advocate here…
Social media has taken the world by storm and many ...
Facebook Etiquette: 6 Ghastly Behaviours to Avoid [TIPS]
Benjamin Franklin may have been right when he proclaimed death and taxes as the only certainties in the world. He, however, made that proclamation at a time when the concept of an Internet ...
6 Twitter Profile Optimisation [Tips]
Once you’ve established your personal brand on your blog or website, you can develop it further by using social networking sites such as Twitter, YouTube and Facebook.
The best ...
Social Media Optimisation (SMO) – The Dell Example
There are several ways to attract traffic to a website. These include Search Engine Optimisation (SEO), Pay Per Click (PPC) and Social Media Optimisation (SMO). According to the ...
ORM – Managing Your Brand’s Reputation Online
With more and more people using search engines to research brands and products, it is becoming increasingly important to ensure that your brand has a positive reputation online.
The ...
Reputation Management
Do you monitor and manage your company’s reputation online? If you don’t then this post is a good place to start.
Long are the days when companies were in control ...
Placement Targeting by Google Adwords
Google has upgraded its AdWords programme to allow advertisers to target specific content on websites.
This feature is not entirely new, as Google -in the past- had allowed advertisers ...
