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The Seven Elements of Great Content

Over at Sandstorm we recently published a new whitepaper entitiled 7 Elements Of Content That Hits The Jackpot In 2014. You probably already know a dozen reasons why you need high ...
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Whitepaper: How to Convert Readers Into Paying Customers

We (Sandstorm) recently published a whitepaper entitled “Content Marketing – How to Convert Readers Into Paying Customers” It looks at the essentials in converting website ...
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3 Tips for Creating Great Content for Your Site

Any self-respecting web marketer will tell you that content is king.  However, it’s not as simple as that.  Not all content is created equally. Only high quality, well researched ...
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8 Ways to Improve Your Online Sales [TIPS]

If you have a great product but need to improve your sales, here are some things you can do to make you seem more trustworthy and legit. 1. Have Clear Contact Information People will ...
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Backlink Cleaning Using Google’s Disavow Tool [Guide]

A couple of weeks ago, Google announced its “disavow” links tool. A brief background Google’s primary indicator of site and page quality is something called a backlink ...
Mobile Marketing

Internet Marketing Goes Mobile: Are You Ready? [TIPS]

This post was originally featured on  According to the mobiThinking compendium of mobile statistics and research, today, approximately 87% of the world’s adult population has ...
Reputation Management

How to Protect Your Business’ Reputation with Google Alerts [Guest Post]

Your reputation is your most valuable asset in any type of business, whether offline or online. After the struggle of building up a good name for yourself, you need to take action to ...
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Storytelling For SMEs: The Elevator Pitch Re-Invented

Storytelling is playing an increasingly important role in SME marketing. Recently, Forbes contributor and CEO of Advertising and Marketing agency PJA , Phil Johnson, named storytelling ...
Keyword Research Guide 101

Keyword Research 101 – Finding Keywords For Your New Site [GUIDE]

You’ve probably heard SEO people saying that you need to “target keywords on your site”, but if you don’t know how to find keywords for SEO, you’re still ...
Social Sharing

5 Reasons Why I Won’t Share Your Content [TIPS]

Ever wonder why some content gets shared whilst other content -even with better perceived value- doesn’t?  Here’s a hint, think aquatic vertebrates. Most web users have ...

Interest-Based Advertising – Privacy Infringement?

On it’s official Adwords blog Google has announced Interest-based ads, a new advetising model that serves ads based on what a user has previously viewed in their browser.  This, ...

Google Webmaster Tools – Setup and Data Usage

Google Webmaster Tools is a free service provided by Google which allows webmasters to have an insider’s view on how Google views a website.   Google Webmaster Tools also provides ...
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