7 Podcast Tools For Your Audio Content Plan
Are you tired of trying to come up with fresh written content for your company website each week? Why not throw caution to the wind and try your hand at podcasting instead? There are ...
SEO Tips for Video Marketing
Even the savviest SEO experts are immensely challenged when it comes to getting their website first page rankings on Google.
Websites that can successfully pull together a blended ...
The Role of Second Screening in Advertising
If you regularly watch television whilst using your smartphone, tablet or laptop to access the Internet, then you’re not alone. According to a recent survey by Google, around ...
The Latitude Framework: 4 i’s of Transmedia Storytelling
Research consultancy, Latitude, has come up with a framework that helps businesses tell their story across multiple media channels. The four i’s of storytelling (immersion, interactivity, ...
Fake Twitter Followers? I Think Not.
A social media controversy is brewing; Fake Twitter followers.
The culprit, a new site called StatusPeople.com. Their tool: Fake Follower Check.
The controversy: they claim they ...
The 5 Principles of Social Media Marketing
Social media marketing is a highly-effective and low-cost way to promote your business, build your brand and accumulate a solid customer base.
Social media platforms, such as Twitter ...
STOP PRESS: Email Is UK’s Most Popular & Profitable Marketing Channel
With an increasing variety of media competing for a share of ever-tightening marketing budgets, companies must closely monitor the return on investment (ROI) generated by each channel. ...
Social Media for Business: Ignore it at Your Own Peril [FACT]
Social media marketing is transforming the way businesses think. Social media is affecting how consumers make buying decisions. In the same way the assembly line changed manufacturing ...
5 Tips for Gaining More Twitter Followers
Everyday, public relations professionals, business owners, bloggers, media companies and even celebrities use Twitter to connect with others and grow their online following. There ...
Using Social Media to Increase Sales Without Spending a Penny
In business, there is no maxim more quoted than “you have to spend money to make money”. Businesses of all sizes set aside budgets for marketing and customer service, on ...
Social Media Optimisation (SMO) – The Dell Example
There are several ways to attract traffic to a website. These include Search Engine Optimisation (SEO), Pay Per Click (PPC) and Social Media Optimisation (SMO). According to the ...
Social Media CyberSquatters
Cybersquatting has been a threat to businesses from the inception of the internet.
The term refers to individuals who buy domain names associated with big brands and sit on them for ...
