web design

The Obvious and the Overly Designed

In web design, it’s important to balance the elements that you put on your page so that they are creative but also obvious in terms of their function. As an example of this, let’s ...
Twitter-Analytics-Platforms

Useful Twitter Analytics & Measurement Platforms I Use

A significant part of what I work on at Sandstorm Digital is content marketing and social media strategy. This has become especially important with Google’s ever-increasing focus ...
podcasting

7 Podcast Tools For Your Audio Content Plan

Are you tired of trying to come up with fresh written content for your company website each week? Why not throw caution to the wind and try your hand at podcasting instead? There are ...
media_video_icon

SEO Tips for Video Marketing

Even the savviest SEO experts are immensely challenged when it comes to getting their website first page rankings on Google. Websites that can successfully pull together a blended ...
Second_screen (Courtesy of Wikipedia)

The Role of Second Screening in Advertising

If you regularly watch television whilst using your smartphone, tablet or laptop to access the Internet, then you’re not alone. According to a recent survey by Google, around ...
Transmedia Storytelling

The Latitude Framework: 4 i’s of Transmedia Storytelling

Research consultancy, Latitude, has come up with a framework that helps businesses tell their story across multiple media channels. The four i’s of storytelling (immersion, interactivity, ...
status people logo

Fake Twitter Followers? I Think Not.

A social media controversy is brewing; Fake Twitter followers. The culprit, a new site called  StatusPeople.com. Their tool: Fake Follower Check. The controversy: they claim they ...
5 Principals of Social Media Marketing

The 5 Principles of Social Media Marketing

Social media marketing is a highly-effective and low-cost way to promote your business, build your brand and accumulate a solid customer base. Social media platforms, such as Twitter ...
email-marketing-most-popular-profitable.jpg

STOP PRESS: Email Is UK’s Most Popular & Profitable Marketing Channel

With an increasing variety of media competing for a share of ever-tightening marketing budgets, companies must closely monitor the return on investment (ROI) generated by each channel. ...
social-ignore-at-peril

Social Media for Business: Ignore it at Your Own Peril [FACT]

Social media marketing is transforming the way businesses think.  Social media is affecting how consumers make buying decisions. In the same way the assembly line changed manufacturing ...
5 Tips for Gaining More Twitter Followers

5 Tips for Gaining More Twitter Followers

Everyday, public relations professionals, business owners, bloggers, media companies and even celebrities use Twitter to connect with others and grow their online following.  There ...

Using Social Media to Increase Sales Without Spending a Penny

In business, there is no maxim more quoted than “you have to spend money to make money”. Businesses of all sizes set aside budgets for marketing and customer service, on ...
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