Share Meaningful Content To Build Your Brand’s Presence
Can content inspire meaningful social change? Can it reach your target market using the very words that speak to them? More critically, can it sell? And — better still — ...
SEO Tips for Video Marketing
Even the savviest SEO experts are immensely challenged when it comes to getting their website first page rankings on Google.
Websites that can successfully pull together a blended ...
Off to Riyadh for the ArabNet Digital Conference
In a few hours I’ll be heading to Riyadh for the ArabNet conference to be held this coming Tuesday and Wednesday.
I’ve been asked by the organizers to sit on the internet ...
Twitter Marketing: 10 Tips for Getting Retweeted
Twitter is a highly effective marketing tool, with the potential to generate sales, build your brand and increase your customer base.
With Twitter, you can send tweets (short messages ...
Consumer-led Storytelling: Brand Communication in a New Age
This post was originally featured on Huffington Post Business.
Storytelling has been around for thousands of years.
From the early days of humanity, when mythological stories were ...
Four Tips to Help You Become A Better Affiliate Marketer
Tired of your weak conversion rates and mediocre sales rates? Then you might want to exert a little bit of effort to get more affiliates to help you market your product. Sure, you ...
The Latitude Framework: 4 i’s of Transmedia Storytelling
Research consultancy, Latitude, has come up with a framework that helps businesses tell their story across multiple media channels. The four i’s of storytelling (immersion, interactivity, ...
The 5 Principles of Social Media Marketing
Social media marketing is a highly-effective and low-cost way to promote your business, build your brand and accumulate a solid customer base.
Social media platforms, such as Twitter ...
Storytelling For SMEs: The Elevator Pitch Re-Invented
Storytelling is playing an increasingly important role in SME marketing.
Recently, Forbes contributor and CEO of Advertising and Marketing agency PJA , Phil Johnson, named storytelling ...
Generation Y 101: The Future Has Arrived
Generation Y is moving up the career ladder and getting wealthier. By 2017 its 79 million members will have more spending power than the baby boomers and Generation X. Its spending ...
STOP PRESS: Email Is UK’s Most Popular & Profitable Marketing Channel
With an increasing variety of media competing for a share of ever-tightening marketing budgets, companies must closely monitor the return on investment (ROI) generated by each channel. ...
Twitter Web Analytics [NEWS]
On September 13, Twitter developers announced a new social media marketing analytic tool: Twitter Web Analytics. As the name implies, the service was designed especially for Twitter ...
