Omar Kattan » google

Beyond Facebook & Twitter: 7 Social Media Sites for Online Marketing

Omar Kattan — Sat, 28 Jan 2012 18:06:52 +0000

Online marketing strategies must include a social media presence to succeed. A lot of fuss is given to Facebook and Twitter as the end-all of social media networks. It is important to focus some attention on these two... Read more..

Stop Selling Ice to Eskimos. 3 TIPS For An Inspired Content Strategy

Omar Kattan — Mon, 09 Jan 2012 22:14:44 +0000

[caption id="attachment_3925" align="alignright" width="266" caption="Stop selling ice to Eskimos, a cherry in the middle ain't gonna help!"][/caption] Industry pundits believe 2012 will be the year of content marketing. Actually, Read more..

The 12 Doodles of Christmas

Omar Kattan — Sat, 24 Dec 2011 12:37:38 +0000

In the spirit of Yule, Google's 12 Christmas "Doodles" dating back to 1999 when they were still a wee lil start up. They've become quite elaborate over the years and are now even sporting some pretty nifty interactive musical backgrounds. One thing to note, they've never used religious imagery of Christmas e.g. Nativity, Baby Jesus, etc. (a bit too pc if you ask me!) but they're still very festive nonetheless. Enjoy and Merry Christmas! :) Google Christmas Doodle #1 - 1... Read more..

3 Content Questions to Ask About Your Website [Tips]

Omar Kattan — Sun, 18 Dec 2011 18:50:22 +0000

If you’ve always performed the web design function in your company or you’ve used a web designer’s services, make sure to always scrutinise the content that your business website presents to customers. When you decide that your website needs an update, get a web designer to handle it, even if you must outsource to... Read more..

Online Marketing Must Get Mobile [STATS]

Omar Kattan — Tue, 06 Dec 2011 08:10:59 +0000

Over the Thanksgiving period, there was a 160 percent increase in mobile traffic on U.S. retailers’ websites when compared with 2010, according to Usablenet. The mobile platform company po... Read more..

Online Privacy: Be Afraid, Be Eternally Afraid!

Omar Kattan — Sat, 26 Nov 2011 19:43:35 +0000

[caption id="attachment_3472" align="alignright" width="339" caption="St. Peter Checking in Steve Jobs at Gates of Heaven - Picture Courtesy of New Yorker Magazine"][/caption] They say that Saint Peter keeps a record of every scrap of information about each of our lives in his Big Black Book. They’re wrong;... Read more..

6 Tips to Produce Winning Content Post-Panda

Omar Kattan — Tue, 22 Nov 2011 22:12:07 +0000

Google’s Panda algorithm update, which first took effect in February 2011, fundamentally changed the way it recognises and ranks content. Instead of relying purely on SEO signals such as keywords an... Read more..

A Few Words on Keyword Research for Website Optimisation [TIPS]

Omar Kattan — Sat, 12 Nov 2011 12:08:03 +0000

Search engines such as Google strive to meet their users' search demands by providing them with the most up-to-date relevant information available. Adding regular, unique, useful and informative content to your website in the form of informational blurbs, articles, videos, blog posts, etc. can help differentiate your site enough to rank above your competitors. However, more often than not, content a... Read more..

Sales Suicide: 10 Costly E-commerce Mistakes to Avoid [TIPS]

Omar Kattan — Mon, 17 Oct 2011 19:30:36 +0000

Small to medium e-commerce stores can find it hard to compete against more well-known stores, especially when consumers are used to such high standards of online shopping. For this reason, it’s essential for every online store to iron out design and functionality problems in order to maximise sales. Following Read more..

Disrupted Industries: Can a Company Future Proof Its Business? [SERIES]

Omar Kattan — Tue, 13 Sep 2011 21:30:50 +0000

We’ve all heard about those stalwart companies who continually lead their competition and become the envy of their market. These are the enterprises that all companies try to emulate. These are the companies w... Read more..

8 “No Brainer” Tips to Improve Website Bounce Rates [Tips]

Omar Kattan — Sat, 18 Jun 2011 11:26:09 +0000

If your website has a high bounce rate, you first need to understand why this is the case. There are numerous reasons why people leave a website quickly. It’s not just poor design, ill-considered navigation, or uninspiring content. It’s a combination of these factors, and more. With tools like Google Analytics,... Read more..

The Role of Social Media in the Current Japanese Crisis

Omar Kattan — Tue, 05 Apr 2011 05:53:43 +0000

The Japanese crisis has highlighted the potential usage of social media websites to spread information very quickly amongst an enormous amount of people, especially during times of crises. With the advent of social media websites such as Twitter, M... Read more..

Google’s “MayDay” Update

Omar Kattan — Mon, 31 May 2010 18:08:18 +0000

In May Google updated it's algorithm in major way. The change happened around the 1st of May and therefore has been dubbed the May Day algo change by members of WebmasterWorld. In the video below Matt Cutts expl... Read more..

Google Adds “Answer Highlighting” to Search Results

Omar Kattan — Sun, 24 Jan 2010 08:31:27 +0000

Google have kicked off the new year with a major improvement, they're applying the research behind Google Squared to add a new "answer-highlighting" feature to search results. According to Google, "most information on the web is unstructured. For example, blogs integrate paragraphs of text, videos and images in ways that don't follow simple rules. Product review sites each have their own formats, rating scales and categories. Unstructured data is difficult for a computer to interpret, which means that humans still have to do a fair amount of work to process and... Read more..

Google Caffeine – The SEO Implications

Omar Kattan — Sat, 03 Oct 2009 14:26:58 +0000
Google recently announced it's top secret project codenamed "Caffeine". This project seems to have been a few years in the making and meant to capitalise on the growing interest in "real time search" and the "semantic web". I have yet to see any major changes in Google's search results due to Caf... Read more..

Google’s July 09 Algo Change – Big Daddy 2?

Omar Kattan — Sun, 05 Jul 2009 11:42:06 +0000
On July 1st 2009 Google's new algorithm kicked in much to the confusion of webmasters around the world.   Some even compared it to the now infamous Big Daddy Algo change back in 2006.  In this post I'll summarise the different factors that could have changed and analyse their impact on rankings. 1) Internal Links and the "Nofollow" attribute. Internal links are any links found within a website such as navi... Read more..

Real Time Search – The Twitter Model

Omar Kattan — Wed, 27 May 2009 07:38:11 +0000
Think back, way back. Remember when Alta Vista was senonomous with search? How time flies.  Google came along and re-defined what search means and the rest is history, or is it? Is Twitter the next Google? Maybe not yet, but to a large extent, Twitter is re-defining what search is by introducing th... Read more..

Top 10 SEO Consultants To Follow on Twitter

Omar Kattan — Wed, 29 Apr 2009 07:59:49 +0000
SEO is a fast changing industry and keeping up with the latest SEO news and techniques is paramount to a successfull SEO career. Thankfully, the internet has provided the means to stay on top of the industry through various technologies including RSS feeds, email lists and now...Twitter! Below is a list of 10 of the best SEO consultants to follow on Twitter:    1- Read more..

2 Reason to Adopt A Social Media Optimisation Strategy

Omar Kattan — Thu, 29 Jan 2009 09:02:13 +0000

During the past few years, the internet saw a surge in social media properties including: the grand daddy of them all... My Space, Facebook (the reigning king), YouTube... Read more..

Google Acquires Zingku

Omar Kattan — Fri, 28 Sep 2007 18:22:45 +0000
Google unofficially announce it has acquired Zingku, a mobile social networking and communication platform. this is according to the unofficial Google Operating System blog. The Zingku service allows user... Read more..