Adapt Your SEO For Trends: Real-Time & Local Search
The majority of SEOs focus on optimising for desktop/laptop search results. The good ones (#97 in particular) are aware of the latest search trends and incorporate optimisation techniques ...
Infographics for Brands: 10 Step Guide [TIPS & RESOURCES]
Over the past few years I’ve worked closely with several of my [ftse 100/fortune 500] clients to incorporate data visualisation into their brand communication strategies.
The ...
7 Step Guide to the Perfect Email Marketing Campaign
Email marketing is something of an old mare in the digital marketing stable.
Despite the current buzz around social media ads and mobile apps, email is still one of the most popular ...
3 Productivity Busters and How to Fix Them with Social Media [Guest Post]
Productivity is the Holy Grail of business. The more productive we are, the more profitable we are. The more profitable, the healthier our businesses and by extension our financial ...
[HOW TO] Win Friends and (Pin)fluence People
I’ve been on Pinterest for over 3 months now and must say, I’m hooked.
During this time I’ve picked up a few tips that I’d like to share with you.
Before you ...
[HOW TO] Avoid Google’s Ad-Layout Penalty
Google announced a new addition to its ranking algorithm in January 2012. The new algorithm factor watches for low-quality content with “ads above the fold.” This type of layout ...
The Essential Marketer’s Guide to Pinterest: What it is and Why You Should Care
Pinterest is the fastest growing social website, a rich backlink platform, and a powerful marketing tool for businesses and brands. However, its focus on the visual, and its staunchly ...
Beyond Facebook & Twitter: 7 Social Media Sites for Online Marketing
Online marketing strategies must include a social media presence to succeed. A lot of fuss is given to Facebook and Twitter as the end-all of social media networks. It is important ...
The 12 Doodles of Christmas
In the spirit of Yule, Google’s 12 Christmas “Doodles” dating back to 1999 when they were still a wee lil start up. They’ve become quite elaborate over the ...
3 Content Questions to Ask About Your Website [Tips]
If you’ve always performed the web design function in your company or you’ve used a web designer’s services, make sure to always scrutinise the content that your business website ...
Online Marketing Must Get Mobile [STATS]
Over the Thanksgiving period, there was a 160 percent increase in mobile traffic on U.S. retailers’ websites when compared with 2010, according to Usablenet. The mobile platform company ...
Online Privacy: Be Afraid, Be Eternally Afraid!
They say that Saint Peter keeps a record of every scrap of information about each of our lives in his Big Black Book.
They’re wrong; he dumped the book last year and replaced it ...
