Beyond Facebook & Twitter: 7 Social Media Sites for Online Marketing
Online marketing strategies must include a social media presence to succeed. A lot of fuss is given to Facebook and Twitter as the end-all of social media networks. It is important ...
Stop Selling Ice to Eskimos. 3 TIPS For An Inspired Content Strategy
Industry pundits believe 2012 will be the year of content marketing.
Actually, quite a few think that 2011 was the year of content. 2012 -they predict- is when branded digital content ...
The 12 Doodles of Christmas
In the spirit of Yule, Google’s 12 Christmas “Doodles” dating back to 1999 when they were still a wee lil start up. They’ve become quite elaborate over the ...
3 Content Questions to Ask About Your Website [Tips]
If you’ve always performed the web design function in your company or you’ve used a web designer’s services, make sure to always scrutinise the content that your business website ...
Online Marketing Must Get Mobile [STATS]
Over the Thanksgiving period, there was a 160 percent increase in mobile traffic on U.S. retailers’ websites when compared with 2010, according to Usablenet. The mobile platform company ...
Online Privacy: Be Afraid, Be Eternally Afraid!
They say that Saint Peter keeps a record of every scrap of information about each of our lives in his Big Black Book. They’re wrong; he dumped the book last year and replaced it ...
6 Tips to Produce Winning Content Post-Panda
Google’s Panda algorithm update, which first took effect in February 2011, fundamentally changed the way it recognises and ranks content. Instead of relying purely on SEO signals ...
A Few Words on Keyword Research for Website Optimisation [TIPS]
Search engines such as Google strive to meet their users’ search demands by providing them with the most up-to-date relevant information available.
Adding regular, unique, useful ...
Sales Suicide: 10 Costly E-commerce Mistakes to Avoid [TIPS]
Small to medium e-commerce stores can find it hard to compete against more well-known stores, especially when consumers are used to such high standards of online shopping. For this ...
Disrupted Industries: Can a Company Future Proof Its Business? [SERIES]
We’ve all heard about those stalwart companies who continually lead their competition and become the envy of their market. These are the enterprises that all companies try to emulate. ...
Influence Scores
Omar Kattan's (@omarkattan) PeerIndex is