selling tvs (best image I could find for persuasion!)

Persuasion Marketing: How to Optimise Content to Maximise Conversion

Most companies know that creating persuasive content is the key to converting readers into loyal subscribers or paying customers, but it’s easier said than done. Judging by the quantity ...
podcasting

7 Podcast Tools For Your Audio Content Plan

Are you tired of trying to come up with fresh written content for your company website each week? Why not throw caution to the wind and try your hand at podcasting instead? There are ...
7 practical tips for a successful webinar

Seven Practical Tips for a Successful Webinar

Webinars are increasingly popular in business. They enable you to hold a meeting or presentation over the Internet instead of asking people to come to a venue. With a webinar, you ...
elevator pitch - compete to be number one

Storytelling For SMEs: The Elevator Pitch Re-Invented

Storytelling is playing an increasingly important role in SME marketing. Recently, Forbes contributor and CEO of Advertising and Marketing agency PJA , Phil Johnson, named storytelling ...
brandstories-logo

Spin-off: Launch of BrandStories.net

Just a quick one to let you know that I’ve officially launched my new site, BrandStories.net. Why BrandStories.net? BrandStories.com is already taken :(. BrandStories.co.uk is ...
St. Peter Checking in Steve Job at Gates of Heaven - Picture Courtesy of New Yorker Magazine

Online Privacy: Be Afraid, Be Eternally Afraid!

They say that Saint Peter keeps a record of every scrap of information about each of our lives in his Big Black Book. They’re wrong; he dumped the book last year and replaced it ...
disruption

Disrupted Industries: Can a Company Future Proof Its Business? [SERIES]

We’ve all heard about those stalwart companies who continually lead their competition and become the envy of their market. These are the enterprises that all companies try to emulate. ...
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