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Beyond Facebook & Twitter: 7 Social Media Sites for Online Marketing

Omar Kattan (online) — Sat, 28 Jan 2012 18:06:52 +0000

Online marketing strategies must include a social media presence to succeed. A lot of fuss is given to Facebook and Twitter as the end-all of social media networks. It is important to focus some attention on these two... Read more..

Stop Selling Ice to Eskimos. 3 TIPS For An Inspired Content Strategy

Omar Kattan (online) — Mon, 09 Jan 2012 22:14:44 +0000

[caption id="attachment_3925" align="alignright" width="266" caption="Stop selling ice to Eskimos, a cherry in the middle ain't gonna help!"][/caption] Industry pundits believe 2012 will be the year of content marketing. Actually, Read more..

5 Tips for Marketing with #Hashtags

Omar Kattan (online) — Thu, 08 Dec 2011 23:48:56 +0000

A hashtag, for the uninitiated, is a # symbol placed before a word or series of words, with no spaces in between. The practice originated on Twitter, first pinoneed by Read more..

Online Privacy: Be Afraid, Be Eternally Afraid!

Omar Kattan (online) — Sat, 26 Nov 2011 19:43:35 +0000

[caption id="attachment_3472" align="alignright" width="339" caption="St. Peter Checking in Steve Jobs at Gates of Heaven - Picture Courtesy of New Yorker Magazine"][/caption] They say that Saint Peter keeps a record of every scrap of information about each of our lives in his Big Black Book. They’re wrong;... Read more..

6 Reasons Why Every Small Business Should Be on Twitter [TIPS]

Omar Kattan (online) — Thu, 10 Nov 2011 00:17:16 +0000

We live in an increasingly wired world. This represents both a challenge and an opportunity for small business owners. The proliferation of social media and online content can level the playing field between those small firms and their much larger competitors. The online world also presents some dangerous pitfalls. Makin... Read more..

Mobile Coupons: Have You Considered the Marketing Opportunity? [Guide]

Omar Kattan (online) — Sat, 05 Nov 2011 17:43:12 +0000

A time-honoured way for a business to build a loyal customer base is to offer promotions and discounts. Even with the rise in electronic and digital forms of information, coupons are more popular than ever. Mobile coupons deserve a place in your marketing strategy. What are mobile coupons? Mobile coupons are promotions... Read more..

Facebook Etiquette: 6 Ghastly Behaviours to Avoid [TIPS]

Omar Kattan (online) — Sat, 08 Oct 2011 15:05:01 +0000

Benjamin Franklin may have been right when he proclaimed death and taxes as the only certainties in the world. He, however, made that proclamation at a time when the concept... Read more..

Four People You Should Never Friend on Facebook [BEST PRACTICE]

Omar Kattan (online) — Sat, 01 Oct 2011 15:09:20 +0000

Social media sites like Facebook can be a lot of fun. Everyday thousands of people log in and share updates about their daily lives, post photos, and comment about the things their friends are doing. When you friend someone on Facebook, you get to experience them in a new way. You learn about their political beliefs, wh... Read more..

Disrupted Industries: Can a Company Future Proof Its Business? [SERIES]

Omar Kattan (online) — Tue, 13 Sep 2011 21:30:50 +0000

We’ve all heard about those stalwart companies who continually lead their competition and become the envy of their market. These are the enterprises that all companies try to emulate. These are the companies w... Read more..

Ten Commandments of Permission-Based Email Marketing

Omar Kattan (online) — Tue, 06 Sep 2011 20:30:42 +0000

One of the main challenges of email marketing is the maintenance and growth of an effective permission-based email list. It’s not simply the amount of subscribers that’s important - what matters most is the quality and commitment of those subscribers. There are no precise rules that will guarantee a steady increas... Read more..

The Role of Social Media in the Current Japanese Crisis

Omar Kattan (online) — Tue, 05 Apr 2011 05:53:43 +0000

The Japanese crisis has highlighted the potential usage of social media websites to spread information very quickly amongst an enormous amount of people, especially during times of crises. With the advent of social media websites such as Twitter, M... Read more..

8 Social Media Marketing Myths

Omar Kattan (online) — Sat, 20 Nov 2010 15:52:40 +0000

Whether you’re part of a big corporation or own your small business, chances are that you’ve thought about social media marketing. There are definite advantages of using this medium if you know what you’re doing. The problem is that there are a lot of things that people don’t know about. Here are eight myths about social media marketing that people think they know. Read more..

Facebook #1 Site this Christmas

Omar Kattan (online) — Thu, 31 Dec 2009 11:05:29 +0000

It's official, according to Hitwise, Facebook was the number 1 visited site in the US this Christmas. The news comes as no surprise as Facebook has enjoyed tremendous growth in 2009 with more and more people joining the social networking site. A good chunk of the growth came fro... Read more..

2 Reason to Adopt A Social Media Optimisation Strategy

Omar Kattan (online) — Thu, 29 Jan 2009 09:02:13 +0000

During the past few years, the internet saw a surge in social media properties including: the grand daddy of them all... My Space, Facebook (the reigning king), YouTube... Read more..

Traditional vs Web 2.0 Link Building

Omar Kattan (online) — Thu, 05 Jul 2007 20:18:27 +0000

Link popularity has a major influence on search engine ranking. After all, Google's algorithm and what distinguished it from its earlier rivals such as Alta Vista, was based on exactly that ... Link Popularity.

Given the importance of Link Popularity, its worthwhile to examine all link building methods and the best way to do that is to split Link Building into 2 sections: Traditional Link Building and Web 2.0 Link Building.

Be... Read more..