Beyond Facebook & Twitter: 7 Social Media Sites for Online Marketing
Online marketing strategies must include a social media presence to succeed. A lot of fuss is given to Facebook and Twitter as the end-all of social media networks. It is important ...
Stop Selling Ice to Eskimos. 3 TIPS For An Inspired Content Strategy
Industry pundits believe 2012 will be the year of content marketing.
Actually, quite a few think that 2011 was the year of content. 2012 -they predict- is when branded digital content ...
5 Tips for Marketing with #Hashtags
A hashtag, for the uninitiated, is a # symbol placed before a word or series of words, with no spaces in between. The practice originated on Twitter, first pinoneed by Chris Messina ...
Online Privacy: Be Afraid, Be Eternally Afraid!
They say that Saint Peter keeps a record of every scrap of information about each of our lives in his Big Black Book. They’re wrong; he dumped the book last year and replaced it ...
6 Reasons Why Every Small Business Should Be on Twitter [TIPS]
We live in an increasingly wired world. This represents both a challenge and an opportunity for small business owners. The proliferation of social media and online content can level ...
Mobile Coupons: Have You Considered the Marketing Opportunity? [Guide]
A time-honoured way for a business to build a loyal customer base is to offer promotions and discounts. Even with the rise in electronic and digital forms of information, coupons are ...
Facebook Etiquette: 6 Ghastly Behaviours to Avoid [TIPS]
Benjamin Franklin may have been right when he proclaimed death and taxes as the only certainties in the world. He, however, made that proclamation at a time when the concept of an Internet ...
Four People You Should Never Friend on Facebook [BEST PRACTICE]
Social media sites like Facebook can be a lot of fun. Everyday thousands of people log in and share updates about their daily lives, post photos, and comment about the things their ...
Disrupted Industries: Can a Company Future Proof Its Business? [SERIES]
We’ve all heard about those stalwart companies who continually lead their competition and become the envy of their market. These are the enterprises that all companies try to emulate. ...
Ten Commandments of Permission-Based Email Marketing
One of the main challenges of email marketing is the maintenance and growth of an effective permission-based email list. It’s not simply the amount of subscribers that’s important ...
Influence Scores
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