Share Meaningful Content To Build Your Brand’s Presence
Can content inspire meaningful social change? Can it reach your target market using the very words that speak to them? More critically, can it sell? And — better still — ...
7 Podcast Tools For Your Audio Content Plan
Are you tired of trying to come up with fresh written content for your company website each week? Why not throw caution to the wind and try your hand at podcasting instead? There are ...
Google’s Schmidt: Verified Profiles Key To Ranking
It’s official, your Google Plus profile will affect your ranking.
According to Eric Schmidt…
“Within search results, information tied to verified online profiles will ...
3 Tips for Creating Great Content for Your Site
Any self-respecting web marketer will tell you that content is king. However, it’s not as simple as that. Not all content is created equally.
Only high quality, well researched ...
SEO Tips for Video Marketing
Even the savviest SEO experts are immensely challenged when it comes to getting their website first page rankings on Google.
Websites that can successfully pull together a blended ...
SEO in 2013: Your Survival Guide
As 2012 comes to its conclusion, many people are left asking themselves a gloomy question. Is the end near? While the majority do not take Mayan prophecy literally, the underlying ...
10 Tips To Enhance Your AuthorRank & Future-Proof Your SEO
A few weeks ago I wrote a guide on Google authorship and urged marketers to focus on ensuring that the proper Google Plus markup is implemented across all content being produced by ...
The Story of Google and the Long-Tailed Keyword
You may know them as long-tailed keywords or keyword phrases. The term long-tailed keyword can be confusing; it gives the impression all the words are, in fact, keywords, and this ...
Guide To Google’s Content Authorship & Verified Profiles
An interesting debate is raging over at Webmaster World; What’s the impact of verified profiles and content authorship on SEO?
Putting SEO aside for a second, I’m a ...
Breaking News: Keyword Meta Tag Makes Comeback
On Wednesday Google announced the News_Keywords tag via its official Google News blog.
The tag was re-incarnated in a new form to help news makers go back to basics and not worry ...
Want to Build Links for a BIG Brand? Think UGC.
I love what Ford are doing digitally. In particular, I’m impressed with their social portal and its ability to attract links like bees to honey. A user genrated content ...
The Latitude Framework: 4 i’s of Transmedia Storytelling
Research consultancy, Latitude, has come up with a framework that helps businesses tell their story across multiple media channels. The four i’s of storytelling (immersion, interactivity, ...
