fb-media

‘Facebook Media’ – What Marketers Need to Know

Are you using Facebook to grow your business? Does your social media team post frequent updates on Facebook to engage with your target audience? Facebook has just rolled out Facebook ...
The Boyhood of Raleigh by Sir John Everett Millais, oil on canvas, 1870.
A seafarer tells the young Sir Walter Raleigh and his brother the story of what happened out at sea

Read more: http://www.answers.com/topic/storytelling#ixzz35mJRgDgu

Marketers: Think Like Storytellers

Writing is a craft. Be it in fiction or in a business context, words are your raw material. A story, fiction or otherwise is shaped by plot and characters. It seems a simple enough ...
TRA

My Slides From TRA SMM Presentation – Dubai – June 4th

On Wednesday, I had the pleasure of running an eBiz Connect social media marketing workshop in Dubai. The event was organized and hosted by the Telecommunications Regulatory Authority ...
Portrait of a linkedin user

Portrait of a LinkedIn User [INFOGRAPHIC]

I’ve written quite a few time about LinkedIn and how you -a b2b marketer- can maximise your opportunities in generating more leads for your business. Read this post, this and ...
meaningful-content

Share Meaningful Content To Build Your Brand’s Presence

Can content inspire meaningful social change? Can it reach your target market using the very words that speak to them? More critically, can it sell? And — better still — ...
value of twitter

How Do You Measure The Impact Of Twitter In Your Business?

So, you want to create more awareness to your brand and don’t know where to start? Well, you could go on the social media route. But you really have to carefully think about it. ...
8 business trends to watch out for in 2013

8 Business Trends To Watch Out For In 2013

As 2012 comes swiftly to a close, businesses all over the world are left reeling at the barrage of challenges brought about by stupendous technological innovation and seismic shifts ...
figure_pushing_like_button_800_clr_9155 (1)

10 Compelling Reasons Why Your Business Must Be on Facebook

Setting up a Facebook business page adds personality to your brand and creates a presence that sets you apart from the competition. Chances are, your competitors are already there, ...
Consumer-led Storytelling: Brand Communication in a New Age

Consumer-led Storytelling: Brand Communication in a New Age

This post was originally featured on Huffington Post Business.  Storytelling has been around for thousands of years. From the early days of humanity, when mythological stories were ...
LinkedIn Groups

Three Tips To Make the Most Out Of Linkedin Groups

I’ve been quite active on Linkedin lately,  particularly with their “Groups” product. I’ve even created my own group. Linkedin Groups help you expand your ...
Reputation Management

How to Protect Your Business’ Reputation with Google Alerts [Guest Post]

Your reputation is your most valuable asset in any type of business, whether offline or online. After the struggle of building up a good name for yourself, you need to take action to ...
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5 Tips for Managing Online Reviews [Guest Post]

If you own a business, you have probably realized that online reviews of your company, products or services are everywhere on the Internet. Sites like Angie’s List, TripAdvisor and ...
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