Portrait of a linkedin user

Portrait of a LinkedIn User [INFOGRAPHIC]

I’ve written quite a few time about LinkedIn and how you -a b2b marketer- can maximise your opportunities in generating more leads for your business. Read this post, this and ...
meaningful-content

Share Meaningful Content To Build Your Brand’s Presence

Can content inspire meaningful social change? Can it reach your target market using the very words that speak to them? More critically, can it sell? And — better still — ...
value of twitter

How Do You Measure The Impact Of Twitter In Your Business?

So, you want to create more awareness to your brand and don’t know where to start? Well, you could go on the social media route. But you really have to carefully think about it. ...
8 business trends to watch out for in 2013

8 Business Trends To Watch Out For In 2013

As 2012 comes swiftly to a close, businesses all over the world are left reeling at the barrage of challenges brought about by stupendous technological innovation and seismic shifts ...
figure_pushing_like_button_800_clr_9155 (1)

10 Compelling Reasons Why Your Business Must Be on Facebook

Setting up a Facebook business page adds personality to your brand and creates a presence that sets you apart from the competition. Chances are, your competitors are already there, ...
Consumer-led Storytelling: Brand Communication in a New Age

Consumer-led Storytelling: Brand Communication in a New Age

This post was originally featured on Huffington Post Business.  Storytelling has been around for thousands of years. From the early days of humanity, when mythological stories were ...
LinkedIn Groups

Three Tips To Make the Most Out Of Linkedin Groups

I’ve been quite active on Linkedin lately,  particularly with their “Groups” product. I’ve even created my own group. Linkedin Groups help you expand your ...
Reputation Management

How to Protect Your Business’ Reputation with Google Alerts [Guest Post]

Your reputation is your most valuable asset in any type of business, whether offline or online. After the struggle of building up a good name for yourself, you need to take action to ...
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5 Tips for Managing Online Reviews [Guest Post]

If you own a business, you have probably realized that online reviews of your company, products or services are everywhere on the Internet. Sites like Angie’s List, TripAdvisor and ...
elevator pitch - compete to be number one

Storytelling For SMEs: The Elevator Pitch Re-Invented

Storytelling is playing an increasingly important role in SME marketing. Recently, Forbes contributor and CEO of Advertising and Marketing agency PJA , Phil Johnson, named storytelling ...

Converting Fans Into Customers With a Facebook Business Page

Having a Facebook business page can be a cost-effective way to increase brand awareness and engage in a dialogue with fans, but if it doesn’t ultimately result in increased sales, ...

Using Social Media to Increase Sales Without Spending a Penny

In business, there is no maxim more quoted than “you have to spend money to make money”. Businesses of all sizes set aside budgets for marketing and customer service, on ...
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