How Do You Measure The Impact Of Twitter In Your Business?
So, you want to create more awareness to your brand and don’t know where to start? Well, you could go on the social media route. But you really have to carefully think about it. ...
A Bitter Sweet Christmas
This is a bitter sweet Christmas for me.
On the one hand, I can’t be with my two kids during this very special time of year. They’re in London with their mom and I’m ...
10 Compelling Reasons Why Your Business Must Be on Facebook
Setting up a Facebook business page adds personality to your brand and creates a presence that sets you apart from the competition. Chances are, your competitors are already there, ...
Consumer-led Storytelling: Brand Communication in a New Age
This post was originally featured on Huffington Post Business.
Storytelling has been around for thousands of years.
From the early days of humanity, when mythological stories were ...
How to Protect Your Business’ Reputation with Google Alerts [Guest Post]
Your reputation is your most valuable asset in any type of business, whether offline or online. After the struggle of building up a good name for yourself, you need to take action to ...
Blogger Outreach Programme – Planning & Execution
Blogger Outreach is the process of connecting with bloggers for the purpose of promoting a brand and increasing it’s visibility to a niche audience. There are also SEO benefits ...
Linking to Press Releases
If your brand is mentioned on the web its very natural to want to tell your users about it. However doing so by linking to the stories that link to you might devalue these links that ...
Social Media CyberSquatters
Cybersquatting has been a threat to businesses from the inception of the internet.
The term refers to individuals who buy domain names associated with big brands and sit on them for ...
Is Google Favouring Brands in SERPS?
This debate was first kicked off by Aaron Wall and has been floating around in webamaster forums for a while now. The debate still lingers on with no absolute answer.
In response ...
ORM – Managing Your Brand’s Reputation Online
With more and more people using search engines to research brands and products, it is becoming increasingly important to ensure that your brand has a positive reputation online.
The ...
Breaking News: Google Lifts Adwords Brand Protection
Google announced today that it will lift the protection it previously provided for brand owners on its PPC network (Adwords). This was an unanticipated yet not very surprising ...
Reputation Management
Do you monitor and manage your company’s reputation online? If you don’t then this post is a good place to start.
Long are the days when companies were in control ...
