The Boyhood of Raleigh by Sir John Everett Millais, oil on canvas, 1870.
A seafarer tells the young Sir Walter Raleigh and his brother the story of what happened out at sea

Read more: http://www.answers.com/topic/storytelling#ixzz35mJRgDgu

Marketers: Think Like Storytellers

Writing is a craft. Be it in fiction or in a business context, words are your raw material. A story, fiction or otherwise is shaped by plot and characters. It seems a simple enough ...
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2014 Challenge: Start With Why

I’m currently reading a book called “Start with Why” by Simon Sinek, leader of a movement to inspire people to do what inspires them; brilliant cause! In his book ...
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Google Brings G+ #Hashtags To Search

Google rolled out  a limited release of its GPlus #hashtags for search. It will soon be  coming to a SERP near you. Whereas previously the hashtag (#) was treated as a symbol in ...
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How Do You Measure The Impact Of Twitter In Your Business?

So, you want to create more awareness to your brand and don’t know where to start? Well, you could go on the social media route. But you really have to carefully think about it. ...
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A Bitter Sweet Christmas

This is a bitter sweet Christmas for me. On the one hand, I can’t be with my two kids during this very special time of year.  They’re in London with their mom and I’m ...
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10 Compelling Reasons Why Your Business Must Be on Facebook

Setting up a Facebook business page adds personality to your brand and creates a presence that sets you apart from the competition. Chances are, your competitors are already there, ...
Consumer-led Storytelling: Brand Communication in a New Age

Consumer-led Storytelling: Brand Communication in a New Age

This post was originally featured on Huffington Post Business.  Storytelling has been around for thousands of years. From the early days of humanity, when mythological stories were ...
Reputation Management

How to Protect Your Business’ Reputation with Google Alerts [Guest Post]

Your reputation is your most valuable asset in any type of business, whether offline or online. After the struggle of building up a good name for yourself, you need to take action to ...

Blogger Outreach Programme – Planning & Execution

Blogger Outreach is the process of connecting with bloggers for the purpose of  promoting a brand and increasing it’s visibility to a niche audience.  There are also SEO benefits ...

Linking to Press Releases

If your brand is mentioned on the web its very natural to want to tell your users about it. However doing so by linking to the stories that link to you might devalue these links that ...

Social Media CyberSquatters

Cybersquatting has been a threat to businesses from the inception of the internet.  The term refers to individuals who buy domain names associated with big brands and sit on them for ...

Is Google Favouring Brands in SERPS?

This debate was first kicked off by Aaron Wall and has been floating around in webamaster forums for a while now.  The debate still lingers on with no absolute answer.  In response ...
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