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Disrupted Industries: Does Amazon Own Online Retail? [SERIES]
This is the fifth blog post in a series examining industries that have been disrupted by competing technologies and how these industries dealt with these external threats. As this is ...
Disrupted Industries: Does Blockbuster’s Demise Spell the End of DVD Rentals? [SERIES]
This is the fourth in a series of blog posts assessing how industries respond to competing technologies and how their strategies, or lack thereof, are structured around dealing with ...
Disrupted Industries: What Does the Future Hold for Hard Disk Drives? [SERIES]
This is the third in a series of blog posts assessing how industries respond to competing technologies and how their strategies, or lack thereof, are structured around dealing with ...
Disrupted Industries: Has Sony Hastened Blu-Ray’s Demise? [SERIES]
This is the second in a series of blog posts assessing how industries respond to competing technologies and how their strategies, or lack thereof, are structured around dealing with ...
Disrupted Industries: Can a Company Future Proof Its Business? [SERIES]
We’ve all heard about those stalwart companies who continually lead their competition and become the envy of their market. These are the enterprises that all companies try to emulate. ...
9 Tips to Optimise On-Site Search for Increased Conversions
E-commerce studies have shown that visitors who use an on-site search facility typically end up buying more than non-search users. In fact, acccroding to Kevin Lindsay, ex-Marketing ...
Ten Commandments of Permission-Based Email Marketing
One of the main challenges of email marketing is the maintenance and growth of an effective permission-based email list. It’s not simply the amount of subscribers that’s important ...
HOW TO: Introduce a Customer Loyalty Programme into Your Sales Strategy
Repeat customers spend 67 percent more than new customers, on average, and the cost of retaining existing customers is around 5 to 10 times lower than the cost of acquiring new customers. ...
6-Step Guide to Getting on Twitter Lists [TIPS]
A Twitter list is an aggrgated feed of the tweets of several users, usually under a specific theme and specified by the owner and controller of the list. A graphic designer, for ...
Understanding Digital Natives
The term “digital natives” refers to a group of individuals who were born in the age of digital technology. Such people have never known a time when they couldn’t be constantly ...
Microsoft vs Mobile Carriers: Clash of the Titans [ANALYSIS]
Microsoft has been in the news recently for its attempts at what is being perceived as an effort to end mobile carrier dominance. With the company’s recent acquisition of online communication ...
6 Style Approaches to Effective Blog Writing [TIPS]
As the era of outbound interruption marketing on the Web draws to a close, blog writing takes its place. Company and corporate blogs now play vital roles in inbound marketing, the ...
5 Tips to Increase Online Sales
With any business website, there’s always room for improvement. It may look pretty, but if its content fails to increase online sales, what’s the point? How can you improve conversion ...
10 Ways to Increase Your RSS Subscriber Count [TIPS]
RSS, also known as Really Simple Syndication, is used to syndicate blog content. Increasing your RSS subscriber count is essential if you want to earn a lot of money with your blog. ...
4 Reasons Why Your Website Traffic Isn’t Converting to Sales [TIPS]
In the realm of internet marketing, traffic spells the difference between your website being a success or a complete flop. Of course, once you’ve gotten over the hurdle of attracting ...
