+971 0 562743783 omar@sandstormdigital.com

Leveraging Influencers to Close More Sales

people pyramid

Decision makers often rely on the advice of trusted associates to make important purchasing decisions. Buying teams are often formed to assist decision makers when a single purchase could have a significant impact on the future of a business. Selling products and services to businesses, therefore, requires an understanding of the organizational dynamics that canRead More…

stick_figures_carry_xmark

Nearly every content marketer has experienced this frustration: You’ve planned your strategy, done all the necessary research and created interesting content, but you’re not getting results. The new leads and increased sales you expected haven’t materialized. While content marketing can be a powerful tool when done correctly, a few errors can sabotage your efforts. Let’sRead More…

Rockstar

Launching a new business? Why not borrow ideas from your favorite rock stars to help you develop a strategic plan? Here’s how. Musicians, like business start-up geeks, begin with spending a lot of time behind the scenes working through the development stages of their products. It would be naïve for them to jump into theRead More…

figure_presenting_custom_board_15565

One of the important hubs for the news publishing sector in the Middle East and Gulf region is Dubai. Actually, many of these regional offices are right here at our doorsteps in the heart of Media City. This got me thinking… Since a big part of Sandstorm’s mission is to disseminate digital knowledge, and withRead More…

server farm

There is certainly a lot to take in as we look over the past decade in the world of computer hardware and software. Back in 2005, Windows XP was still the world’s most common operating system in homes and businesses, mobile Internet was in its infancy, and a typical home computer was powered by noRead More…

happy-new-year-2015

2014 has been an amazing year of growth and learning for me with lots of welcomed challenges both on the personal and business fronts. I’m really excited about 2015 and the new challenges it will bring. I also look forward to continue leading and inspiring the brilliant team over at Sandstorm Digital to deliver amazingRead More…

why-brand-storytelling-works

Storytelling is an ancient human occupation. There’s not a culture on Earth without its rich share of myths and legends—and its tawdry gossip and scary stories. We’ve had tales as long we’ve had language; further, we’ve had them as long as we’ve had visual imagery, as the magnificent Paleolithic cave paintings of Europe and theRead More…

Businesspeople-holding-smileys-on-placard-in-front-of-faces-at-office-600x400

This piece was originally published as a guest blog post on the Souqalmal SME Blog. Managing a company as an entrepreneur means dynamic leadership. There are no set guidelines to inspiring your hires. You’re going to need to be flexible, and able to take on a conservative or risk-taking approach, as the situation demands. You’ll alsoRead More…

sandstorm-end-of-year-accounts

Those who know me know that I recently left a comfortable job as head of Inbound Marketing and SEO at MediaCom and joined a fledgling start-up agency in the Middle East, Dubai to be precise. Yesterday, we closed the books on F/Y 2013/14 and was pleased to learn that the numbers were very healthy givenRead More…

fb-media

Are you using Facebook to grow your business? Does your social media team post frequent updates on Facebook to engage with your target audience? Facebook has just rolled out Facebook Media, a best practices guide for business users and public figures. Are you ready for immerse yourself in the nitty-gritty details? Here’s what you needRead More…

fit_the_piece_

Today, infographics have become an important part of content marketing. You can see many freelance bloggers and professional businesses promoting their websites, products, and services through infographics. Infographics are slowly replacing guest blog posts as a way of content marketing. There are several advantages to this type of content marketing. For instance, since an infographicRead More…

google-lock-ssl-secure-ss-1920-800x450

Unless you’ve been hiding under a proverbial rock, you’ve probably heard by now about Google’s new and unsurprising move to provide a boost to websites utilising https urls and ssl certificates. This is what they said about the update on their blog… “For now, it’s only a very lightweight signal … But over time, weRead More…


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