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6 Things to Think About When Calculating SEO ROI

Yesterday, I had the pleasure of hosting Dubai Digital‘s first SEO 101 workshop to kick off the thought leadership vision I had for Sandstorm Digital when I first joined towards ...
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Kicking Off Digital Thought Leadership In The MENA Region

On Sunday, the 10th of November I’ll be running the first of many digital education workshops in Dubai, Media City.  This first one will cover SEO (101). This particular workshop ...
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The Tell Tale Signs of Google’s Patent Registrations

If you’re as obsessive as I am about SEO you’ll already know about Bill Slawski’s SEO By The Sea. For years now Bill has been studying Google’s patent filings ...
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5 New Cool Apps To Help You Manage Your Car

It is no secret that mobile technology is constantly evolving and continuing to change the way we look at different aspects of life, especially in relation to cars. Today, mobile apps ...
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[How To] Claw Back Google’s Keywords (Not Provided)

A hot topic among online marketers today, and especially SEOs, is Google’s move to block all keyword data from showing up in its Analytics product. Under the guise of “protecting ...
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Google Brings G+ #Hashtags To Search

Google rolled out  a limited release of its GPlus #hashtags for search. It will soon be  coming to a SERP near you. Whereas previously the hashtag (#) was treated as a symbol in ...
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4 Content Marketing Execution Approaches Worth Considering

In a recent pitch to a client last week, I was discussing the importance of content marketing and our executional approach to it. Here are 4 content marketing techniques that can help ...
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3 iPhone Apps That Let You Stay On Top Of Your Finances

Living in your own house has a lot of perks, but as with all the good things, it also brings in responsibilities. Gradually, home renovations will get added to the responsibilities’ ...
Don't Make Me Think - Steve Krug

5 Key #UX Questions Every Website Must Answer

I’ve just finished reading a well known UX book called “Don’t Make Me Think” by Steve Krug. It’s quite an old book (2005, revised 2009) but many of the ...
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Is Your Site In Danger of Looking Like An MFA?

In his latest video, Matt Cutts responds to a question about automatically generated web pages (aka “MFA” or Made for Adsense sites) confirming that they do take manual ...
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The Obvious and the Overly Designed

In web design, it’s important to balance the elements that you put on your page so that they are creative but also obvious in terms of their function. As an example of this, let’s ...
Sandstorm Digital Recruitment Video

Dead End Job? Read On.

If you know of anyone interested in working in the digital marketing space out of Dubai (Media City) please send them my way. We’re still a start-up so can’t really compete ...
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