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Online Marketing Must Get Mobile [STATS]
Over the Thanksgiving period, there was a 160 percent increase in mobile traffic on U.S. retailers’ websites when compared with 2010, according to Usablenet. The mobile platform company ...
Online Privacy: Be Afraid, Be Eternally Afraid!
They say that Saint Peter keeps a record of every scrap of information about each of our lives in his Big Black Book. They’re wrong; he dumped the book last year and replaced it ...
6 Tips to Produce Winning Content Post-Panda
Google’s Panda algorithm update, which first took effect in February 2011, fundamentally changed the way it recognises and ranks content. Instead of relying purely on SEO signals ...
A Few Words on Keyword Research for Website Optimisation [TIPS]
Search engines such as Google strive to meet their users’ search demands by providing them with the most up-to-date relevant information available.
Adding regular, unique, useful ...
6 Reasons Why Every Small Business Should Be on Twitter [TIPS]
We live in an increasingly wired world. This represents both a challenge and an opportunity for small business owners. The proliferation of social media and online content can level ...
Mobile Coupons: Have You Considered the Marketing Opportunity? [Guide]
A time-honoured way for a business to build a loyal customer base is to offer promotions and discounts. Even with the rise in electronic and digital forms of information, coupons are ...
STOP PRESS: Email Is UK’s Most Popular & Profitable Marketing Channel
With an increasing variety of media competing for a share of ever-tightening marketing budgets, companies must closely monitor the return on investment (ROI) generated by each channel. ...
Social Media for Business: Ignore it at Your Own Peril [FACT]
Social media marketing is transforming the way businesses think. Social media is affecting how consumers make buying decisions. In the same way the assembly line changed manufacturing ...
10 Tips for a Successful Small Business Website [Checklist]
With the inevitable demise of traditional “Brick and Mortar” stores, it’s becoming more important for small businesses to build profitable websites that both maintain ...
Sales Suicide: 10 Costly E-commerce Mistakes to Avoid [TIPS]
Small to medium e-commerce stores can find it hard to compete against more well-known stores, especially when consumers are used to such high standards of online shopping. For this ...
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