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New Business Startup? Think Like a Rock Star

Launching a new business? Why not borrow ideas from your favorite rock stars to help you develop a strategic plan? Here’s how. Musicians, like business start-up geeks, begin ...

My Workshop in Dubai: SEO for News Websites – March 23

One of the important hubs for the news publishing sector in the Middle East and Gulf region is Dubai. Actually, many of these regional offices are right here at our doorsteps in the ...
server farm

A Brief Look at Computing Trends for 2015

There is certainly a lot to take in as we look over the past decade in the world of computer hardware and software. Back in 2005, Windows XP was still the world’s most common ...

Happy New Year! All the best in 2015

2014 has been an amazing year of growth and learning for me with lots of welcomed challenges both on the personal and business fronts. I’m really excited about 2015 and the new ...

Why Brand Storytelling Works

Storytelling is an ancient human occupation. There’s not a culture on Earth without its rich share of myths and legends—and its tawdry gossip and scary stories. We’ve had tales ...

The emotional entrepreneur: A springboard to SME success

This piece was originally published as a guest blog post on the Souqalmal SME Blog. Managing a company as an entrepreneur means dynamic leadership. There are no set guidelines to ...

Sandstorm Turns One – 8 Lessons Learned From Building An Agency in the Middle East

Those who know me know that I recently left a comfortable job as head of Inbound Marketing and SEO at MediaCom and joined a fledgling start-up agency in the Middle East, Dubai to be ...

‘Facebook Media’ – What Marketers Need to Know

Are you using Facebook to grow your business? Does your social media team post frequent updates on Facebook to engage with your target audience? Facebook has just rolled out Facebook ...

Make Your Own Infographic: 5 Tools to Consider

Today, infographics have become an important part of content marketing. You can see many freelance bloggers and professional businesses promoting their websites, products, and services ...

Google’s HTTPS / SSL SEO Update – My Curated View

Unless you’ve been hiding under a proverbial rock, you’ve probably heard by now about Google’s new and unsurprising move to provide a boost to websites utilising ...
Gold Panning

Thoughts on Content Curation [Curated]

Content Marketing has become an essential discipline in digital marketing and overall brand communication.  Like it or not, it is here to stay and will be for a long time. As traditional ...
The Boyhood of Raleigh by Sir John Everett Millais, oil on canvas, 1870.
A seafarer tells the young Sir Walter Raleigh and his brother the story of what happened out at sea

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Marketers: Think Like Storytellers

Writing is a craft. Be it in fiction or in a business context, words are your raw material. A story, fiction or otherwise is shaped by plot and characters. It seems a simple enough ...
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