Today, infographics have become an important part of content marketing. You can see many freelance bloggers and professional businesses promoting their websites, products, and services through infographics. Infographics are slowly replacing guest blog posts as a way of content marketing.
There are several advantages to this type of content marketing. For instance, since an infographic is essentially an image, it can be published on multiple websites without the issue of duplicate content. Also, it’s a visually engaging way to grab and retain more readers. A disadvantage of infographics is they consume more bandwidth than text.
Here are 5 tools you can use to develop your own infographic.
Infogr.am is a professional infographic creator available online. In the free edition, it provides ten different themes and tools to craft a beautiful infographic. Your creation can be downloaded as a PNG image. With the paid version of Infogr.am, you can download the infographic in PDF format as well. Infogr.am also lets you create charts and provides 14 different styles for that. With the tools provided by Infogr.am, you can add text, charts, images, graphs, and maps to your infographic easily.
Piktochart provides you with a variety of themes and styles. After selecting a theme from the available ones, you can start building your infographic. You may also build an infographic from a blank canvas. You can add images, icons, graphs, text, maps, charts, etc., to the infographic to make it rich. You can also add videos to your infographic. Piktochart’s graph options are highly commendable.
Visual.ly can be used to create infographics, interactive elements, presentations, or videos. Visual.ly also provides a library of infographics created by its members. You can provide data from your web analytics and social media profiles to create an infographic automatically; Visual.ly also provides customizable venn diagrams that you can include. Also, Visual.ly has a marketplace that can help you get custom infographics.
Venngage is both a social media analytics platform and an infographic creator. It provides about 30 different templates. If you want a premium, custom template, you can purchase it from the Venngage marketplace. While editing your infographic, you can add charts, text, images, background colors, and shapes as necessary.
Visualize.me is a tool to redesign your resume in the form of an infographic. Being a resume preparation tool, it allows you to log in with your LinkedIn account. Since traditional resume formats have been around for quite some time, Visualize may be a refreshing change for many job seekers. Although this infographic creator is for a specific use, it can be useful for other types of infographics as well.
In a nutshell…
Infographics have become a dominant part of content marketing. Content marketers rely on them to gather build establish context and credibility and to gain links from authority websites. You can also be part of this infographi. Have I missed any? Share in the comments below…