Google Brings G+ #Hashtags To Search

Google rolled out  a limited release of its GPlus #hashtags for search. It will soon be  coming to a SERP near you.

Whereas previously the hashtag (#) was treated as a symbol in Google search, it now acts as an aggregation tool for searchers to dig deeper into a specific topic category or to find trending news (a la Twitter).

The hashtag will also aid Google in becoming better at semantic and social search, two concepts it has been toying with since its inception.

According to Google’s Zaheed Sabur:

Today we’re bringing a richer hashtag experience to Google Search. Here’s how it works:

– When you search on Google for a hashtag, say [#AmericasCup] or [#WaterfallWednesday], a set of relevant Google+ posts may appear to the right of regular results.
– You’ll only be able to see posts that have been shared publicly or shared with you.
– If you click on any of these posts you’ll go to Google+, where you’ll see the full set of relevant posts.
– You’ll also see links to search for these hashtags on other social sites.

emmys hashtag serp

Today’s update will be available (initially) to English language users on and Adding Hashtag To Search []

What does that mean to you as a brand marketer?

In a nutshell, take Google Plus seriously, it’s here to stay and you better have a strategy for it or you will be left behind.

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Omar Kattan is Chief Strategy Officer at Sandstorm Digital, the MENA region's first specialist content marketing agency headquartered in Dubai. His experience includes 10 years in traditional marketing and advertising in the Middle East and a further 10 years at two of the largest media agencies in the UK. Follow Omar on Twitter for updates on the latest in digital, branding, advertising and marketing.

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