Omar Kattan

10 PuTTy Commands Worth Memorising

Omar Kattan — Sat, 04 Feb 2012 14:48:27 +0000

PuTTY is a free and open source terminal emulator application which can act as a client for the SSH, Telnet, rlogin, and raw TCP computing protocols and as a serial console... Read more..

Beyond Facebook & Twitter: 7 Social Media Sites for Online Marketing

Omar Kattan — Sat, 28 Jan 2012 18:06:52 +0000

Online marketing strategies must include a social media presence to succeed. A lot of fuss is given to Facebook and Twitter as the end-all of social media networks. It is important to focus some attention on these two... Read more..

SEO Impact of Google’s Search Plus [Curated - WIP]

Omar Kattan — Sun, 22 Jan 2012 21:22:18 +0000

This is an ongoing curation so bear with me and do feel free to suggest good coverage of this in the comments, I will include a link to your article if it adds value to what's already covered here. A bit of Background On Tuesday 10th Jan 2012, Google Read more..

Stop Selling Ice to Eskimos. 3 TIPS For An Inspired Content Strategy

Omar Kattan — Mon, 09 Jan 2012 22:14:44 +0000

[caption id="attachment_3925" align="alignright" width="266" caption="Stop selling ice to Eskimos, a cherry in the middle ain't gonna help!"][/caption] Industry pundits believe 2012 will be the year of content marketing. Actually, Read more..

7 “NO BRAINERS” for Using Infographics In Your Content Strategy

Omar Kattan — Mon, 02 Jan 2012 23:32:59 +0000

[caption id="attachment_3889" align="aligncenter" width="580" caption="Image Courtesy of Lunchbreath: http://www.flickr.com/photos/lunchbreath/5386623023/"][/caption]

Do you appreciate the brevity and precision with which a chart or graph relays information? You might not even notice it, but... Read more..

THE Ultimate KICK-ASS List of Twitter #Hashtag Suggestions [WIP]

Omar Kattan — Thu, 29 Dec 2011 15:08:15 +0000

Twitter fans, do you share my frustration with the Twitter Hashtag selection process? Do you spend minutes (equivalent to hours in the real world) agonizing about that perfect hashtag for your tweet? And once you've decided and tweet... Read more..

The 12 Doodles of Christmas

Omar Kattan — Sat, 24 Dec 2011 12:37:38 +0000

In the spirit of Yule, Google's 12 Christmas "Doodles" dating back to 1999 when they were still a wee lil start up. They've become quite elaborate over the years and are now even sporting some pretty nifty interactive musical backgrounds. One thing to note, they've never used religious imagery of Christmas e.g. Nativity, Baby Jesus, etc. (a bit too pc if you ask me!) but they're still very festive nonetheless. Enjoy and Merry Christmas! :) Google Christmas Doodle #1 - 1... Read more..

3 Content Questions to Ask About Your Website [Tips]

Omar Kattan — Sun, 18 Dec 2011 18:50:22 +0000

If you’ve always performed the web design function in your company or you’ve used a web designer’s services, make sure to always scrutinise the content that your business website presents to customers. When you decide that your website needs an update, get a web designer to handle it, even if you must outsource to... Read more..

5 Reasons Why I Won’t Share Your Content [TIPS]

Omar Kattan — Sun, 11 Dec 2011 22:44:41 +0000

Ever wonder why some content gets shared whilst other content -even with better perceived value- doesn't? Here's a hint, think aquatic vertebrates. Most web users Read more..

5 Tips for Marketing with #Hashtags

Omar Kattan — Thu, 08 Dec 2011 23:48:56 +0000
A hashtag, for the uninitiated, is a # symbol placed before a word or series of words, with no spaces in between. The practice originated on Twitter, first pinoneed by Read more..

Online Marketing Must Get Mobile [STATS]

Omar Kattan — Tue, 06 Dec 2011 08:10:59 +0000
Over the Thanksgiving period, there was a 160 percent increase in mobile traffic on U.S. retailers’ websites when compared with 2010, according to Usablenet. The mobile platform company po... Read more..

Online Privacy: Be Afraid, Be Eternally Afraid!

Omar Kattan — Sat, 26 Nov 2011 19:43:35 +0000
[caption id="attachment_3472" align="alignright" width="339" caption="St. Peter Checking in Steve Jobs at Gates of Heaven - Picture Courtesy of New Yorker Magazine"][/caption] They say that Saint Peter keeps a record of every scrap of information about each of our lives in his Big Black Book. They’re wrong;... Read more..

6 Tips to Produce Winning Content Post-Panda

Omar Kattan — Tue, 22 Nov 2011 22:12:07 +0000
Google’s Panda algorithm update, which first took effect in February 2011, fundamentally changed the way it recognises and ranks content. Instead of relying purely on SEO signals such as keywords an... Read more..

A Few Words on Keyword Research for Website Optimisation [TIPS]

Omar Kattan — Sat, 12 Nov 2011 12:08:03 +0000
Search engines such as Google strive to meet their users' search demands by providing them with the most up-to-date relevant information available. Adding regular, unique, useful and informative content to your website in the form of informational blurbs, articles, videos, blog posts, etc. can help differentiate your site enough to rank above your competitors. However, more often than not, content a... Read more..

6 Reasons Why Every Small Business Should Be on Twitter [TIPS]

Omar Kattan — Thu, 10 Nov 2011 00:17:16 +0000
We live in an increasingly wired world. This represents both a challenge and an opportunity for small business owners. The proliferation of social media and online content can level the playing field between those small firms and their much larger competitors. The online world also presents some dangerous pitfalls. Makin... Read more..

Mobile Coupons: Have You Considered the Marketing Opportunity? [Guide]

Omar Kattan — Sat, 05 Nov 2011 17:43:12 +0000
A time-honoured way for a business to build a loyal customer base is to offer promotions and discounts. Even with the rise in electronic and digital forms of information, coupons are more popular than ever. Mobile coupons deserve a place in your marketing strategy. What are mobile coupons? Mobile coupons are promotions... Read more..

STOP PRESS: Email Is UK’s Most Popular & Profitable Marketing Channel

Omar Kattan — Wed, 02 Nov 2011 20:24:39 +0000
With an increasing variety of media competing for a share of ever-tightening marketing budgets, companies must closely monitor the return on investment (ROI) generated by each channel. Only then can they be sure that they are correctly targeting their mark... Read more..

Social Media for Business: Ignore it at Your Own Peril [FACT]

Omar Kattan — Tue, 01 Nov 2011 20:18:54 +0000
Social media marketing is transforming the way businesses think. Social media is affecting how consumers make buying decisions. In the same way the assembly line changed manufacturing at the turn of the last century and the internet changed the way businesses operated in the 1990s, social media is chan... Read more..

10 Tips for a Successful Small Business Website [Checklist]

Omar Kattan — Sun, 30 Oct 2011 12:29:53 +0000
With the inevitable demise of traditional "Brick and Mortar" stores, it's becoming more important for small businesses to build profitable websites that bot... Read more..

Sales Suicide: 10 Costly E-commerce Mistakes to Avoid [TIPS]

Omar Kattan — Mon, 17 Oct 2011 19:30:36 +0000
Small to medium e-commerce stores can find it hard to compete against more well-known stores, especially when consumers are used to such high standards of online shopping. For this reason, it’s essential for every online store to iron out design and functionality problems in order to maximise sales. Following Read more..