http://www.omarkattan.com New Age AdMan Fri, 18 May 2012 15:40:25 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.omarkattan.com/2012/05/18/footlocker%e2%80%99s-sneakerpedia-is-bang-on-trend/ http://www.omarkattan.com/2012/05/18/footlocker%e2%80%99s-sneakerpedia-is-bang-on-trend/#comments Fri, 18 May 2012 14:36:56 +0000 Omar Kattan http://www.omarkattan.com/?p=4742 With Google's recent updates codenamed Panda and Read more..]]> http://www.omarkattan.com/2012/05/18/footlocker%e2%80%99s-sneakerpedia-is-bang-on-trend/feed/ 0 http://www.omarkattan.com/2012/05/11/penalised-by-penguin-heres-what-to-do/ http://www.omarkattan.com/2012/05/11/penalised-by-penguin-heres-what-to-do/#comments Fri, 11 May 2012 08:54:16 +0000 Omar Kattan http://www.omarkattan.com/?p=4697 [caption id="attachment_4698" align="alignright" width="375" caption="Picture owner: http://lunchboxmonkey.deviantart.com/"][/caption] If your site has been hit by the Read more..]]> http://www.omarkattan.com/2012/05/11/penalised-by-penguin-heres-what-to-do/feed/ 7 http://www.omarkattan.com/2012/05/06/owning-the-moment-lurpaks-foodbeats/ http://www.omarkattan.com/2012/05/06/owning-the-moment-lurpaks-foodbeats/#comments Sun, 06 May 2012 00:01:14 +0000 Omar Kattan http://www.omarkattan.com/?p=4654 Every once in a while a great advertising idea is born. It manages to cut through the clutter and gets to the heart of consumers needs, wants and aspirations. The best advertising ideas and campaigns are the ones that helped brands "own a moment". In the past these advertising campaigns were largely confined to TV, radio and/or press. Great exa... Read more..]]> http://www.omarkattan.com/2012/05/06/owning-the-moment-lurpaks-foodbeats/feed/ 1 http://www.omarkattan.com/2012/04/29/viral-advertising-the-minute-guide/ http://www.omarkattan.com/2012/04/29/viral-advertising-the-minute-guide/#comments Sun, 29 Apr 2012 09:10:04 +0000 Omar Kattan http://www.omarkattan.com/?p=4639 With the rise of social media, connections between consumers have never been more valuable. The sharing of articles, videos, photos, and other content has been heralded as one of the best and most successful methods of getting attention for your business. Vira... Read more..]]> http://www.omarkattan.com/2012/04/29/viral-advertising-the-minute-guide/feed/ 1 http://www.omarkattan.com/2012/04/23/how-to-make-friends-and-pinfluence-people-tips/ http://www.omarkattan.com/2012/04/23/how-to-make-friends-and-pinfluence-people-tips/#comments Mon, 23 Apr 2012 17:40:47 +0000 Omar Kattan http://www.omarkattan.com/?p=4557 I've been on Pinterest for over 3 months now and must say, I'm hooked. During this time I've picked up a few tips that I'd like to share with you. Before you proceed however, and if you haven't already, read my Read more..]]> http://www.omarkattan.com/2012/04/23/how-to-make-friends-and-pinfluence-people-tips/feed/ 0 http://www.omarkattan.com/2012/04/08/5-web-2-0-ecommerce-website-design-donts/ http://www.omarkattan.com/2012/04/08/5-web-2-0-ecommerce-website-design-donts/#comments Sun, 08 Apr 2012 11:35:50 +0000 Omar Kattan http://www.omarkattan.com/?p=4524 eCommerce website design is not just about setting up a front-end point of sale shop. Advertising, search optimisation and  inbound marketing efforts may deliver visitors, but your website has to be usable enough for them to convert. The fundamentals of design a... Read more..]]> http://www.omarkattan.com/2012/04/08/5-web-2-0-ecommerce-website-design-donts/feed/ 0 http://www.omarkattan.com/2012/03/30/does-your-company-need-reputation-management/ http://www.omarkattan.com/2012/03/30/does-your-company-need-reputation-management/#comments Fri, 30 Mar 2012 12:27:31 +0000 Andrew Malak http://www.omarkattan.com/?p=4448 While the Internet can be beneficial to a company's marketing efforts and overall success, it can also have a negative impact on their brand and reputation. Thanks to forums, social media and online directories, customers now have the capability to negatively impact a company by publicly confessing their misf... Read more..]]> http://www.omarkattan.com/2012/03/30/does-your-company-need-reputation-management/feed/ 0 http://www.omarkattan.com/2012/03/26/how-to-survive-googles-over-optimisation-penalty/ http://www.omarkattan.com/2012/03/26/how-to-survive-googles-over-optimisation-penalty/#comments Sun, 25 Mar 2012 23:14:20 +0000 Omar Kattan http://www.omarkattan.com/?p=4395 Matt Cutts recently announced an  "over-optimisation penalty" coming in the next few weeks. This is the latest chapter in a year long crusade by Google to fight spam, code... Read more..]]> http://www.omarkattan.com/2012/03/26/how-to-survive-googles-over-optimisation-penalty/feed/ 3 http://www.omarkattan.com/2012/03/18/how-to-avoid-googles-ad-layout-penalty/ http://www.omarkattan.com/2012/03/18/how-to-avoid-googles-ad-layout-penalty/#comments Sun, 18 Mar 2012 11:54:56 +0000 Omar Kattan http://www.omarkattan.com/?p=4375 Google announced a new addition to its ranking algorithm in January 2012. The new algorithm factor watches for low-quality content with “ads above the fold.�... Read more..]]> http://www.omarkattan.com/2012/03/18/how-to-avoid-googles-ad-layout-penalty/feed/ 0 http://www.omarkattan.com/2012/03/10/spin-off-launch-of-brandstories-net/ http://www.omarkattan.com/2012/03/10/spin-off-launch-of-brandstories-net/#comments Sat, 10 Mar 2012 12:02:15 +0000 Omar Kattan http://www.omarkattan.com/?p=4354 Just a quick one to let you know that I've officially launched my new site, BrandStories.net. Why BrandStories.net? BrandStories.com is already taken :(. Read more..]]> http://www.omarkattan.com/2012/03/10/spin-off-launch-of-brandstories-net/feed/ 0 http://www.omarkattan.com/2012/03/04/4-steps-to-conducting-interviews-and-creating-award-winning-content-how-to/ http://www.omarkattan.com/2012/03/04/4-steps-to-conducting-interviews-and-creating-award-winning-content-how-to/#comments Sun, 04 Mar 2012 11:15:12 +0000 Omar Kattan http://www.omarkattan.com/?p=4346 You don’t have to be a world-famous journalist to conduct engaging interviews and create award-winning content. Whether it’s an article or video content, you can spin an interview into content that resonates and genuinely engages with your target audiences. Step #1 Research After you have connected with the person you want to int... Read more..]]> http://www.omarkattan.com/2012/03/04/4-steps-to-conducting-interviews-and-creating-award-winning-content-how-to/feed/ 0 http://www.omarkattan.com/2012/02/25/ready-for-social-commerce/ http://www.omarkattan.com/2012/02/25/ready-for-social-commerce/#comments Sat, 25 Feb 2012 11:28:01 +0000 Omar Kattan http://www.omarkattan.com/?p=4318 Social commerce, or s-commerce, was worth billions of dollars in 2011, and is set to explode as people spend more and more time on social networks. The challenge for all social websites, and the businesses using them, is how to make money without alienating their users with adverts or sales pitches. A Booz & Company Read more..]]> http://www.omarkattan.com/2012/02/25/ready-for-social-commerce/feed/ 0 http://www.omarkattan.com/2012/02/21/essential-guide-to-facebooks-graph-rank/ http://www.omarkattan.com/2012/02/21/essential-guide-to-facebooks-graph-rank/#comments Tue, 21 Feb 2012 08:57:27 +0000 Omar Kattan http://www.omarkattan.com/?p=4292 [caption id="attachment_4293" align="aligncenter" width="585" caption="Bret Taylor Facebook CTO on Graph Rank"][/caption] You're probably already somewhat familiar with Facebook Read more..]]> http://www.omarkattan.com/2012/02/21/essential-guide-to-facebooks-graph-rank/feed/ 0 http://www.omarkattan.com/2012/02/17/pinterest-ultimate-guide/ http://www.omarkattan.com/2012/02/17/pinterest-ultimate-guide/#comments Fri, 17 Feb 2012 13:56:12 +0000 Omar Kattan http://www.omarkattan.com/?p=4231 Pinterest is the fastest growing social website, a rich backlink platform, and a powerful marketing tool for businesses and brands. However, its focus on the visual, and its staunchly anti-commercial community, makes it a challenging website for marketers. So what the heck is... Read more..]]> http://www.omarkattan.com/2012/02/17/pinterest-ultimate-guide/feed/ 3 http://www.omarkattan.com/2012/02/13/generation-y-101-the-future-has-arrived/ http://www.omarkattan.com/2012/02/13/generation-y-101-the-future-has-arrived/#comments Mon, 13 Feb 2012 22:32:21 +0000 Omar Kattan http://www.omarkattan.com/?p=4223 Generation Y is moving up the career ladder and getting wealthier. By 2017 its 79 million members will have more spending power than the baby boomers and Generation X. Its spending patterns and purchasing habits will shape business and marketin... Read more..]]> http://www.omarkattan.com/2012/02/13/generation-y-101-the-future-has-arrived/feed/ 1 http://www.omarkattan.com/2012/02/09/facebook-edgerank-are-you-news-worthy/ http://www.omarkattan.com/2012/02/09/facebook-edgerank-are-you-news-worthy/#comments Thu, 09 Feb 2012 06:44:00 +0000 Omar Kattan http://www.omarkattan.com/?p=4216 The hub of the Facebook ecosystem is each user's personal newsfeed. This is where users go every time they log in to see their friends and “liked” pages' most important updates. But did you know that the Facebook newsfeed doesn't show all updates? In it... Read more..]]> http://www.omarkattan.com/2012/02/09/facebook-edgerank-are-you-news-worthy/feed/ 1 http://www.omarkattan.com/2012/02/05/keyword-research-101-finding-keywords-for-your-new-site-guide/ http://www.omarkattan.com/2012/02/05/keyword-research-101-finding-keywords-for-your-new-site-guide/#comments Sun, 05 Feb 2012 20:44:25 +0000 Omar Kattan http://www.omarkattan.com/?p=4165 You've probably heard SEO people saying that you need to "target keywords on your site", but if you don't know how to find keywords for SEO, you're still stuck. There are plenty of ways to find keywords for SEO, but I'll concentrate on just one for now. This is a free method that anyon... Read more..]]> http://www.omarkattan.com/2012/02/05/keyword-research-101-finding-keywords-for-your-new-site-guide/feed/ 0 http://www.omarkattan.com/2012/02/04/10-putty-commands-worth-memorising/ http://www.omarkattan.com/2012/02/04/10-putty-commands-worth-memorising/#comments Sat, 04 Feb 2012 14:48:27 +0000 Omar Kattan http://www.omarkattan.com/?p=4152 PuTTY is a free and open source terminal emulator application which can act as a client for the SSH, Telnet, rlogin, and raw TCP computing protocols and as a serial console... Read more..]]> http://www.omarkattan.com/2012/02/04/10-putty-commands-worth-memorising/feed/ 0 http://www.omarkattan.com/2012/01/28/beyond-facebook-twitter-7-social-media-sites-for-online-marketing/ http://www.omarkattan.com/2012/01/28/beyond-facebook-twitter-7-social-media-sites-for-online-marketing/#comments Sat, 28 Jan 2012 18:06:52 +0000 Omar Kattan http://www.omarkattan.com/?p=4103 Online marketing strategies must include a social media presence to succeed. A lot of fuss is given to Facebook and Twitter as the end-all of social media networks. It is important to focus some attention on these two... Read more..]]> http://www.omarkattan.com/2012/01/28/beyond-facebook-twitter-7-social-media-sites-for-online-marketing/feed/ 0 http://www.omarkattan.com/2012/01/22/seo-impact-google-search-plus-curated-views/ http://www.omarkattan.com/2012/01/22/seo-impact-google-search-plus-curated-views/#comments Sun, 22 Jan 2012 21:22:18 +0000 Omar Kattan http://www.omarkattan.com/?p=3986 This is an ongoing curation so bear with me and do feel free to suggest good coverage of this in the comments, I will include a link to your article if it adds value to what's already covered here. A bit of Background On Tuesday 10th Jan 2012, Google Read more..]]> http://www.omarkattan.com/2012/01/22/seo-impact-google-search-plus-curated-views/feed/ 1