Portrait of a linkedin user

Portrait of a LinkedIn User [INFOGRAPHIC]

I’ve written quite a few time about LinkedIn and how you -a b2b marketer- can maximise your opportunities in generating more leads for your business. Read this post, this and ...
Twitter-Analytics-Platforms

Useful Twitter Analytics & Measurement Platforms I Use

A significant part of what I work on at Sandstorm Digital is content marketing and social media strategy. This has become especially important with Google’s ever-increasing focus ...
Shopping bag pinterest

5 Pinterest Content Curation Strategies For Ecommerce Brands

If you haven’t established a presence on Pinterest for your online business, you should reconsider. Why? Lauren Young, the Reuters personal financial editor, sites a Pew Research ...
value of twitter

How Do You Measure The Impact Of Twitter In Your Business?

So, you want to create more awareness to your brand and don’t know where to start? Well, you could go on the social media route. But you really have to carefully think about it. ...
twitter search

Future of Search: How Twitter Serves Real Time Results

Remember this Tweet about Flight 1549 crashing into the Hudson River? http://twitpic.com/135xa – There’s a plane in the Hudson. I’m on the ferry going to pick up ...
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10 Compelling Reasons Why Your Business Must Be on Facebook

Setting up a Facebook business page adds personality to your brand and creates a presence that sets you apart from the competition. Chances are, your competitors are already there, ...
twitter-bird

Twitter Marketing: 10 Tips for Getting Retweeted

Twitter is a highly effective marketing tool, with the potential to generate sales, build your brand and increase your customer base. With Twitter, you can send tweets (short messages ...
LinkedIn Groups

Three Tips To Make the Most Out Of Linkedin Groups

I’ve been quite active on Linkedin lately,  particularly with their “Groups” product. I’ve even created my own group. Linkedin Groups help you expand your ...
status people logo

Fake Twitter Followers? I Think Not.

A social media controversy is brewing; Fake Twitter followers. The culprit, a new site called  StatusPeople.com. Their tool: Fake Follower Check. The controversy: they claim they ...
5 Principals of Social Media Marketing

The 5 Principles of Social Media Marketing

Social media marketing is a highly-effective and low-cost way to promote your business, build your brand and accumulate a solid customer base. Social media platforms, such as Twitter ...
twitter cards

Optimising Your Twitter Profile with Twitter Cards [Guide]

Twitter recently launched their Twitter cards service. Twitter cards allows site owners to add functionality to display summaries of their site content on their Twitter profile and ...
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[HOW TO] Register Your Brand On Pinterest. Do It Today!

I continue to be surprised by the number of brands that have yet to be signed-up to Pinterest. Here are some of the ones that stand out: Harley-Davidson (Becky Segovia? Seriously!) ...
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