Omar Kattan » Social Media Optimisation

SEO Impact of Google’s Search Plus [Curated - WIP]

Omar Kattan — Sun, 22 Jan 2012 21:22:18 +0000

This is an ongoing curation so bear with me and do feel free to suggest good coverage of this in the comments, I will include a link to your article if it adds value to what's already covered here. A bit of Background On Tuesday 10th Jan 2012, Google Read more..

Is Social Media Optimisation (SMO) the end of SEO?

Omar Kattan — Tue, 30 Nov 2010 23:03:01 +0000

For about the last five years, there has been so much hype about Search Engine Optimisation that the reality has been obscured. The reality is that standard Web searches may be useful, but they are getting less so everyday. Search engines use software to find web pages that are relevant to the words input by the user. Increasingly, it’s a website... Read more..

5 Free Methods for Measuring Twitter Success

Omar Kattan — Wed, 17 Nov 2010 12:59:31 +0000

Increasing numbers of businesses are realising the benefits of operating on Twitter. It offers an incredibly cost effective way of engaging with customers or clients and can be an unbelievably powerful promotional tool if used correctly. Engaging with Twitter can be intimidating for businesses and it can too often feel as th... Read more..

Social Media CyberSquatters

Omar Kattan — Fri, 13 Mar 2009 08:28:53 +0000

Cybersquatting has been a threat to businesses from the inception of the internet.

The term refers to individuals who buy domain names associated with big brands and sit on them for future profit or gain.

Legislation has since been passed to protect brands against cyber squatting and many companies have successfully managed to claim their URLs back. However, this phenomena has reincarnated itself in the form of Social Media Cyber Squatting which is more tricky to combat. Read more..

2 Reason to Adopt A Social Media Optimisation Strategy

Omar Kattan — Thu, 29 Jan 2009 09:02:13 +0000

During the past few years, the internet saw a surge in social media properties including: the grand daddy of them all... My Space, Facebook (the reigning king), YouTube... Read more..

Twitter and Social Media Optimisation

Omar Kattan — Sun, 17 Aug 2008 20:46:56 +0000

Anyone who's been on websites such as Twitter will tell you that the information you get on there is hardly information at all.

Twitter's basic premise relies on the fact that many people around the world post little soundbytes about what they're doing and they use devices beyond their computer to do this. To update their accounts Twitter users can use SMS, PDAs Blackberrys.

Since it is no hidden secret that Google loves Twitter ( Read more..