Category Archives: SERP Analysis

QDF: Query Desreves Freshness

Written by Omar Kattan. Posted on March 24, 2009. Filed under SEO, SEO Research, SEO Tips, SERP Analysis. 1 Comment.

QDF is a term used to describe the thought process behind Google’s results for certain search queries’ ”deserving” of fresh and regularly updated content. QDF is Google’s way of ensuring that its users get the most up to date results for certain search queries such as a breaking news event, a major new product launch a topic [...]

Is Google Favouring Brands in SERPS?

Written by Omar Kattan. Posted on March 7, 2009. Filed under Google News, SEO, SEO Research, SERP Analysis. No comments.

This debate was first kicked off by Aaron Wall and has been floating around in webamaster forums for a while now.  The debate still lingers on with no absolute answer.  In response to this question, Matt Cutts, Google spokesman says… “Inside of Google, we don’t really think about brands, we think about words such as trust, [...]

The “Search Intent” Influence on Search Results

Written by Omar Kattan. Posted on June 26, 2008. Filed under SEO Research, SERP Analysis. No comments.

Search engines factor “search intent” into their algorithms in an effort to feed back the best possible results to their users’ search queries.  It’s absolutely crucial to understand this concept when deciding which keywords to target for which sites, especially if  you’re trying to manage the expectations of a client who’s hired you to optimise [...]