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	<title>Omar Kattan &#187; SERP Analysis</title>
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	<link>http://www.omarkattan.com</link>
	<description>search in a nutshell</description>
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		<title>Google&#8217;s &#8220;MayDay&#8221; Update</title>
		<link>http://www.omarkattan.com/2010/05/31/googles-mayday-update/</link>
		<comments>http://www.omarkattan.com/2010/05/31/googles-mayday-update/#comments</comments>
		<pubDate>Mon, 31 May 2010 18:08:18 +0000</pubDate>
		<dc:creator>Omar Kattan</dc:creator>
				<category><![CDATA[SEO Research]]></category>
		<category><![CDATA[SERP Analysis]]></category>
		<category><![CDATA[algo]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[mayday]]></category>

		<guid isPermaLink="false">http://www.omarkattan.com/?p=557</guid>
		<description><![CDATA[In May Google updated it's algorithm in  major way.  The change happened around the 1st of May and therefore has been dubbed the May Day algo change by members of WebmasterWorld.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Eye Tracking Study: Users Ignore Real Time Results</title>
		<link>http://www.omarkattan.com/2010/04/20/eye-tracking-study-users-ignore-real-time-results/</link>
		<comments>http://www.omarkattan.com/2010/04/20/eye-tracking-study-users-ignore-real-time-results/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 12:51:30 +0000</pubDate>
		<dc:creator>Omar Kattan</dc:creator>
				<category><![CDATA[SEO Research]]></category>
		<category><![CDATA[SERP Analysis]]></category>
		<category><![CDATA[real time search]]></category>
<category>real time search</category>
		<guid isPermaLink="false">http://www.omarkattan.com/?p=543</guid>
		<description><![CDATA[A new eye tracking study shows that Google users are ignoring real time search results including tweets found in the search pages. There are no firm rules on when or where real time results appear in Google but the following are general observations:      Only topics that have a &#8220;real-time&#8221; component will have this feature. That is, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google Adds &#8220;Answer Highlighting&#8221; to Search Results</title>
		<link>http://www.omarkattan.com/2010/01/24/google-adds-answer-highlighting-to-search-results/</link>
		<comments>http://www.omarkattan.com/2010/01/24/google-adds-answer-highlighting-to-search-results/#comments</comments>
		<pubDate>Sun, 24 Jan 2010 08:31:27 +0000</pubDate>
		<dc:creator>Omar Kattan</dc:creator>
				<category><![CDATA[Google News]]></category>
		<category><![CDATA[SERP Analysis]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[serps]]></category>

		<guid isPermaLink="false">http://www.omarkattan.com/?p=526</guid>
		<description><![CDATA[Google have kicked off the new year with a major improvement, they&#8217;re applying the research behind Google Squared to add a new &#8220;answer-highlighting&#8221; feature to search results. According to Google, &#8220;most information on the web is unstructured. For example, blogs integrate paragraphs of text, videos and images in ways that don&#8217;t follow simple rules. Product review sites [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Google Caffeine &#8211; The SEO Implications</title>
		<link>http://www.omarkattan.com/2009/10/03/google-caffeine-the-seo-implications/</link>
		<comments>http://www.omarkattan.com/2009/10/03/google-caffeine-the-seo-implications/#comments</comments>
		<pubDate>Sat, 03 Oct 2009 14:26:58 +0000</pubDate>
		<dc:creator>Omar Kattan</dc:creator>
				<category><![CDATA[Google News]]></category>
		<category><![CDATA[SERP Analysis]]></category>
		<category><![CDATA[caffeine]]></category>
		<category><![CDATA[information architecture]]></category>
		<category><![CDATA[semantic web]]></category>
		<category><![CDATA[SEO]]></category>
<category>caffeine</category><category>information architecture</category><category>semantic web</category><category>seo</category>
		<guid isPermaLink="false">http://www.omarkattan.com/?p=436</guid>
		<description><![CDATA[Google recently announced it&#8217;s top secret project codenamed &#8220;Caffeine&#8221;.  This project seems to have been a few years in the making and meant to capitalise on the growing interest in &#8220;real time search&#8221; and the &#8220;semantic web&#8221;. I have yet to see any major changes in Google&#8217;s search results due to Caffeine but maybe this is [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Google Announces Longer Description Snippets</title>
		<link>http://www.omarkattan.com/2009/03/25/google-announces-longer-description-snippets-in-serps/</link>
		<comments>http://www.omarkattan.com/2009/03/25/google-announces-longer-description-snippets-in-serps/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 18:01:35 +0000</pubDate>
		<dc:creator>Omar Kattan</dc:creator>
				<category><![CDATA[Google News]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO Research]]></category>
		<category><![CDATA[SERP Analysis]]></category>
<category>ctr</category><category>meta description snippet</category>
		<guid isPermaLink="false">http://www.omarkattan.com/2009/03/25/google-announces-longer-description-snippets-in-serps/</guid>
		<description><![CDATA[In a move hardly surprising to SEOs Google has officially announced two new &#8220;improvements&#8221; in its search results;  &#8220;longer search result  descriptions&#8221; (snippets)  and &#8220;an expanded list of useful related searches&#8221;. Longer Description Snippet   If you conduct a search for wolverine movie review you&#8217;ll notice that the description snippet under the blue title tag contains two [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>QDF: Query Desreves Freshness</title>
		<link>http://www.omarkattan.com/2009/03/24/qdf-query-desreves-freshness/</link>
		<comments>http://www.omarkattan.com/2009/03/24/qdf-query-desreves-freshness/#comments</comments>
		<pubDate>Tue, 24 Mar 2009 08:34:02 +0000</pubDate>
		<dc:creator>Omar Kattan</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO Research]]></category>
		<category><![CDATA[SEO Tips]]></category>
		<category><![CDATA[SERP Analysis]]></category>
<category>qdf</category>
		<guid isPermaLink="false">http://www.omarkattan.com/2009/03/24/qdf-query-desreves-freshness/</guid>
		<description><![CDATA[QDF is a term used to describe the thought process behind Google&#8217;s results for certain search queries&#8217; &#8221;deserving&#8221; of fresh and regularly updated content. QDF is Google&#8217;s way of ensuring that its users get the most up to date results for certain search queries such as a breaking news event, a major new product launch a topic [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Is Google Favouring Brands in SERPS?</title>
		<link>http://www.omarkattan.com/2009/03/07/is-google-favouring-brands-in-serps/</link>
		<comments>http://www.omarkattan.com/2009/03/07/is-google-favouring-brands-in-serps/#comments</comments>
		<pubDate>Sat, 07 Mar 2009 16:04:29 +0000</pubDate>
		<dc:creator>Omar Kattan</dc:creator>
				<category><![CDATA[Google News]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO Research]]></category>
		<category><![CDATA[SERP Analysis]]></category>
<category>brand</category><category>google</category><category>matt cutts</category><category>pagerank</category><category>serps</category><category>youtube</category>
		<guid isPermaLink="false">http://www.omarkattan.com/2009/03/07/is-google-favouring-brands-in-serps/</guid>
		<description><![CDATA[This debate was first kicked off by Aaron Wall and has been floating around in webamaster forums for a while now.  The debate still lingers on with no absolute answer.  In response to this question, Matt Cutts, Google spokesman says&#8230; &#8220;Inside of Google, we don&#8217;t really think about brands, we think about words such as trust, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The &#8220;Search Intent&#8221; Influence on Search Results</title>
		<link>http://www.omarkattan.com/2008/06/26/the-search-intent-influence-on-search-results/</link>
		<comments>http://www.omarkattan.com/2008/06/26/the-search-intent-influence-on-search-results/#comments</comments>
		<pubDate>Thu, 26 Jun 2008 07:26:31 +0000</pubDate>
		<dc:creator>Omar Kattan</dc:creator>
				<category><![CDATA[SEO Research]]></category>
		<category><![CDATA[SERP Analysis]]></category>

		<guid isPermaLink="false">http://omarkattan.com/2008/06/26/the-search-intent-influence-on-search-results/</guid>
		<description><![CDATA[Search engines factor &#8220;search intent&#8221; into their algorithms in an effort to feed back the best possible results to their users&#8217; search queries.  It&#8217;s absolutely crucial to understand this concept when deciding which keywords to target for which sites, especially if  you&#8217;re trying to manage the expectations of a client who&#8217;s hired you to optimise [...]]]></description>
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		<slash:comments>0</slash:comments>
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