Category Archives: SERP Analysis

Google’s “MayDay” Update

Written by Omar Kattan. Posted on May 31, 2010. Filed under SEO Research, SERP Analysis. Tagged , , . No comments.
Google May Day Update

In May Google updated it’s algorithm in major way. The change happened around the 1st of May and therefore has been dubbed the May Day algo change by members of WebmasterWorld.

Eye Tracking Study: Users Ignore Real Time Results

Written by Omar Kattan. Posted on April 20, 2010. Filed under SEO Research, SERP Analysis. Tagged . No comments.

A new eye tracking study shows that Google users are ignoring real time search results including tweets found in the search pages. There are no firm rules on when or where real time results appear in Google but the following are general observations:   

Google Adds “Answer Highlighting” to Search Results

Written by Omar Kattan. Posted on January 24, 2010. Filed under Google News, SERP Analysis. Tagged , . No comments.
google-answer-highlight

Google have kicked off the new year with a major improvement, they’re applying the research behind Google Squared to add a new “answer-highlighting” feature to search results.

Google Caffeine – The SEO Implications

Written by Omar Kattan. Posted on October 3, 2009. Filed under Google News, SERP Analysis. Tagged , , , . 4 Comments.
google-caffeine

Google recently announced it’s top secret project codenamed “Caffeine”.  This project seems to have been a few years in the making and meant to capitalise on the growing interest in “real time search” and the “semantic web”.

Google Announces Longer Description Snippets

Written by Omar Kattan. Posted on March 25, 2009. Filed under Google News, SEO, SEO Research, SERP Analysis. No comments.

In a move hardly surprising to SEOs Google has officially announced two new “improvements” in its search results;  “longer search result  descriptions” (snippets)  and “an expanded list of useful related searches”. Longer Description Snippet   If you conduct a search for wolverine movie review you’ll notice that the description snippet under the blue title tag contains two [...]