Category Archives: SEO

stuff about seo

Google Announces Longer Description Snippets

Written by Omar Kattan. Posted on March 25, 2009. Filed under Google News, SEO, SEO Research, SERP Analysis. No comments.

In a move hardly surprising to SEOs Google has officially announced two new “improvements” in its search results;  “longer search result  descriptions” (snippets)  and “an expanded list of useful related searches”. Longer Description Snippet   If you conduct a search for wolverine movie review you’ll notice that the description snippet under the blue title tag contains two [...]

QDF: Query Desreves Freshness

Written by Omar Kattan. Posted on March 24, 2009. Filed under SEO, SEO Research, SEO Tips, SERP Analysis. 1 Comment.

QDF is a term used to describe the thought process behind Google’s results for certain search queries’ ”deserving” of fresh and regularly updated content. QDF is Google’s way of ensuring that its users get the most up to date results for certain search queries such as a breaking news event, a major new product launch a topic [...]

Is Google Favouring Brands in SERPS?

Written by Omar Kattan. Posted on March 7, 2009. Filed under Google News, SEO, SEO Research, SERP Analysis. No comments.

This debate was first kicked off by Aaron Wall and has been floating around in webamaster forums for a while now.  The debate still lingers on with no absolute answer.  In response to this question, Matt Cutts, Google spokesman says… “Inside of Google, we don’t really think about brands, we think about words such as trust, [...]

Search Engines Agree on Canonical Tag

Written by Omar Kattan. Posted on February 14, 2009. Filed under Code, SEO, Search News. No comments.
Canonical Tag to Deal with Duplicate Content

An agreement was struck yesterday by the three main search engines (Google, Yahoo and MSN) on the adoption of a new tag to tackle canonicalisation in the SERPs. Canonicalisation is the challenge of having multiple pages of the same page due to outdated software such as a content management system or forum. Examples of pages [...]

SEO Checklist for the New Year

Written by Omar Kattan. Posted on January 2, 2009. Filed under SEO, SEO Best Practices, SEO Tips. No comments.

Lets get the new year started on the right SEO footing.  I’ve summarised below a laundry list of critical SEO items to check for the new year.     Meta Data Check all your site’s meta data and ensure that it conforms to SEO best practices incuding length (60 characters for title, 150 characters for description), keyword [...]