Omar Kattan » SEO

SEO Impact of Google’s Search Plus [Curated - WIP]

Omar Kattan — Sun, 22 Jan 2012 21:22:18 +0000

This is an ongoing curation so bear with me and do feel free to suggest good coverage of this in the comments, I will include a link to your article if it adds value to what's already covered here. A bit of Background On Tuesday 10th Jan 2012, Google Read more..

6 Tips to Produce Winning Content Post-Panda

Omar Kattan — Tue, 22 Nov 2011 22:12:07 +0000

Google’s Panda algorithm update, which first took effect in February 2011, fundamentally changed the way it recognises and ranks content. Instead of relying purely on SEO signals such as keywords an... Read more..

A Few Words on Keyword Research for Website Optimisation [TIPS]

Omar Kattan — Sat, 12 Nov 2011 12:08:03 +0000

Search engines such as Google strive to meet their users' search demands by providing them with the most up-to-date relevant information available. Adding regular, unique, useful and informative content to your website in the form of informational blurbs, articles, videos, blog posts, etc. can help differentiate your site enough to rank above your competitors. However, more often than not, content a... Read more..

5 SEO FAQs Answered by Matt [The Horse's Mouth] Cutts

Omar Kattan — Sat, 14 May 2011 18:10:20 +0000

SEO can be somewhat confusing for beginners and even more so non-techy folk. Thankfully there are a few resources out there dedicated to helping site owners de-mistify Search Engine Optimisation. My favourites include Webmaster W... Read more..

Courting Clients Online

Omar Kattan — Mon, 11 Apr 2011 10:53:42 +0000

Proper search engine optimisation (SEO) is all about meeting your target audience online. It's one of the things a website owner does to put their best foot forward and arrange introductions to people who will be the best possible matches for their site's information, products, and/or services. In many ways this is like dating. But, as with dating, introductions will only get you so far... Read more..

Three URL SEO Tips the Big Boys Won’t Tell You

Omar Kattan — Sat, 22 Jan 2011 11:40:00 +0000

The URL address of your website is one of the most important factors in search engine optimization. It is important that you choose a URL that is search engine friendly. This will ensure that search engine crawlers will be able to read your URL without any problems and helps get your site to the top of the search engine results pages (SERPs). Here are three tips that will help you make your URL more SEO friendly. Read more..

How Important is Link Building Today

Omar Kattan — Thu, 02 Dec 2010 13:30:27 +0000

The basic components of online marketing, what makes a website popular and how it is listed in the search engines, have not changed much over the past ten years. Generating relevant, high quality, inbound links is as important today as it ever was. The number and nature of sites linking into your website will impact on... Read more..

Is Social Media Optimisation (SMO) the end of SEO?

Omar Kattan — Tue, 30 Nov 2010 23:03:01 +0000

For about the last five years, there has been so much hype about Search Engine Optimisation that the reality has been obscured. The reality is that standard Web searches may be useful, but they are getting less so everyday. Search engines use software to find web pages that are relevant to the words input by the user. Increasingly, it’s a website... Read more..

PageRank Basics

Omar Kattan — Thu, 25 Nov 2010 17:51:55 +0000

PageRank, named after Google's co-founder, Larry Page, is Google's proprietary system for ranking every site that appears within its index. This is a guide to understanding the basics of PagRank and how it affects your site's organic (SEO) traffic. Nearly every site within the visible web has a PageRank. The exceptions are spam sites and very new sites. As an example, Google ranks at 10 (out of 10, at the time of this publication) while the BBC ranks 9 out of 10, which are very high numbers within the PageRank world. What is PageRank Read more..

New Year SERPS – 5 SEO Tips for 2010

Omar Kattan — Sun, 27 Dec 2009 19:19:55 +0000

With the anticipated launch of Google 's Caffeine in the New Year and the focus on real time and personalised search, 2010 is promising to be a nail... Read more..

Personalised Search and It’s Impact on SEO

Omar Kattan — Tue, 15 Dec 2009 23:18:39 +0000

So Google recently announced that it has defaulted it's search results to "personalised". What does this mean in terms of the future of SEO? I'll try to explain. Before I do, let... Read more..

Google’s July 09 Algo Change – Big Daddy 2?

Omar Kattan — Sun, 05 Jul 2009 11:42:06 +0000

On July 1st 2009 Google's new algorithm kicked in much to the confusion of webmasters around the world. Some even compared it to the now infamous Big Daddy Algo change back in 2006. In this post I'll summarise the different factors that could have changed and analyse their impact on rankings. 1) Internal Links and the "Nofollow" attribute. Internal links are any links found within a website such as navi... Read more..

NoFollow Attribute and Javascript Links: Did the Rules Change?

Omar Kattan — Sat, 13 Jun 2009 11:27:57 +0000

A recent statement by Matt Cutts at SMX advanced has caused confusion and anger among webmasters regarding the use of nofollow tags for pagerank sculpting. It was previously believed that the use of a nofollow tag on links would prevent the pagerank flow from going to these link and instead preserving it for more important pages on your site. Well it seems this is no longer the case. To further confu... Read more..

Top 10 SEO Consultants To Follow on Twitter

Omar Kattan — Wed, 29 Apr 2009 07:59:49 +0000

SEO is a fast changing industry and keeping up with the latest SEO news and techniques is paramount to a successfull SEO career. Thankfully, the internet has provided the means to stay on top of the industry through various technologies including RSS feeds, email lists and now...Twitter! Below is a list of 10 of the best SEO consultants to follow on Twitter: 1- Read more..

Google Announces Longer Description Snippets

Omar Kattan — Wed, 25 Mar 2009 18:01:35 +0000

In a move hardly surprising to SEOs Google has officially announced two new "improvements" in its search results; "longer search result descriptions" (snippets) and "an expanded list of useful related searches".

Longer Description Snippet

If you conduct a search for wolverine movie review you'll notice that the description snippet... Read more..

QDF: Query Desreves Freshness

Omar Kattan — Tue, 24 Mar 2009 08:34:02 +0000

QDF is a term used to describe the thought process behind Google's results for certain search queries' "deserving" of fresh and regularly updated content. QDF is Google's way of ensuring that its users get the most up to date results for certain search queries such as a breaking news event, a major new product launch a topic that always seems to be in the news or a famous celebrity who's recently been in the... Read more..

Is Google Favouring Brands in SERPS?

Omar Kattan — Sat, 07 Mar 2009 16:04:29 +0000

This debate was first kicked off by Aaron Wall and has been floating around in webamaster forums for a while now. The debate still lingers on with no absolute answer.

In response to this question, Matt Cutts, Google spokesman says... "Inside of Google, we don't really think about brands, we think about words such as trust, authority, reputation, pagerank, high quality." "If somebody comes to google and types X we wan... Read more..

Search Engines Agree on Canonical Tag

Omar Kattan — Sat, 14 Feb 2009 12:08:59 +0000

An agreement was struck yesterday by the three main search engines (Google, Yahoo and MSN) on the adoption of a new tag to tackle canonicalisation in the SERPs. Read more..

SEO Checklist for the New Year

Omar Kattan — Fri, 02 Jan 2009 10:20:14 +0000

Lets get the new year started on the right SEO footing. I've summarised below a laundry list of critical SEO items to check for the new year.

Meta Data Check all your site's meta data and ensure that it conforms to SEO best practices incuding length (60 characters for title, 150 characters for description), keyword optimised (for density, and proximity) and most importantly ensure that meta include an appropriate call to action.

Internal Links Ensure that your s... Read more..

Latent Semantic Indexing & SEO

Omar Kattan — Thu, 24 Jul 2008 07:37:08 +0000

According to the Wikipedia, Latent semantic analysis (LSA) is a technique in natural language processing, in particular in vectorial semantics, of analyzing relationships between a set of documents and the terms they contain by producing a set of concepts related to the documents... Read more..