Category Archives: SEO Research

Is Google Favouring Brands in SERPS?

Written by Omar Kattan. Posted on March 7, 2009. Filed under Google News, SEO, SEO Research, SERP Analysis. No comments.

This debate was first kicked off by Aaron Wall and has been floating around in webamaster forums for a while now.  The debate still lingers on with no absolute answer.  In response to this question, Matt Cutts, Google spokesman says… “Inside of Google, we don’t really think about brands, we think about words such as trust, [...]

Google Insights for Search

Written by Omar Kattan. Posted on August 7, 2008. Filed under Keyword Research, SEO Research. No comments.

Google announced the release of Google insights for Search which provides more insight into  search behavior, and adds some cool new features like a world heat map to graphically display search volume and regional interest. Like Google Trends, you can just type in a search term to see search volume patterns over time, as well [...]

The “Search Intent” Influence on Search Results

Written by Omar Kattan. Posted on June 26, 2008. Filed under SEO Research, SERP Analysis. No comments.

Search engines factor “search intent” into their algorithms in an effort to feed back the best possible results to their users’ search queries.  It’s absolutely crucial to understand this concept when deciding which keywords to target for which sites, especially if  you’re trying to manage the expectations of a client who’s hired you to optimise [...]

Click Through Rate in SERP Positions

Written by Omar Kattan. Posted on March 13, 2008. Filed under Keyword Research, SEO Research, Surveys & Statistics. No comments.

Everybody knows that getting on the number one position in any of the search engines, and especially the big G, has its rewards in the form of lots and lots of (if you’ve done your keyword research correctly) very valuable and free targeted traffic. Whats frustrating to most though is how much traffic?  Keyword estimation tools such as [...]

Researching Your Competitor’s SEO Strategy

Written by Omar Kattan. Posted on February 29, 2008. Filed under Competitor Analysis, SEO Research, SEO Tips & Tricks. No comments.

Do you research your competitor’s seo strategy and activities?  If you don’t then you should, this is the only way to beat them at their own SEO game. Firstly lets define a competitor. Comptetitors are not necessarily your traditional bricks and mortar competitors.  Your online competitors are the websites with the number one to five positions in the search engine results pages [...]