Eye Tracking Study: Users Ignore Real Time Results

A new eye tracking study shows that Google users are ignoring real time search results including tweets found in the search pages. There are no firm rules on when or where real time ...

Google’s “MayDay” Update

In May Google updated it’s algorithm in  major way.  The change happened around the 1st of May and therefore has been dubbed the May Day algo change by members of WebmasterWorld.

Google’s July 09 Algo Change – Big Daddy 2?

On July 1st 2009 Google’s new algorithm kicked in much to the confusion of webmasters around the world.   Some even compared it to the now infamous Big Daddy Algo change back ...

Google Announces Longer Description Snippets

In a move hardly surprising to SEOs Google has officially announced two new “improvements” in its search results;  “longer search result  descriptions” (snippets)  ...

QDF: Query Desreves Freshness

QDF is a term used to describe the thought process behind Google’s results for certain search queries’ ”deserving” of fresh and regularly updated content. QDF ...

Is Google Favouring Brands in SERPS?

This debate was first kicked off by Aaron Wall and has been floating around in webamaster forums for a while now.  The debate still lingers on with no absolute answer.  In response ...

Google Insights for Search

Google announced the release of Google insights for Search which provides more insight into  search behavior, and adds some cool new features like a world heat map to graphically display ...

The “Search Intent” Influence on Search Results

Search engines factor “search intent” into their algorithms in an effort to feed back the best possible results to their users’ search queries.  It’s absolutely ...

Click Through Rate in SERP Positions

Everybody knows that getting on the number one position in any of the search engines, and especially the big G, has its rewards in the form of lots and lots of (if you’ve done ...

Researching Your Competitor’s SEO Strategy

Do you research your competitor’s seo strategy and activities?  If you don’t then you should, this is the only way to beat them at their own SEO game. Firstly lets define ...

Keyword Research Resources

Keyword Research is at the heart of proper SEO and PPC optimisation.  Without the right keywords, how will you know which keywords to target in both your SEO and PPC campaigns?  ...
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