Category Archives: SEO Best Practices

SEO Site Audit Checklist

Written by Omar Kattan. Posted on July 4, 2008. Filed under SEO Best Practices. No comments.

Here’s a quick guide to audit your site for SEO best practices: Robots.txt file First ensure that it exists.  If it doesn’t, create one.  Its a simple text file called “robots.txt”.  Once you create your robots.txt file you can add to it your Google XML sitemap and use it to give instructions to search engines about which [...]

Meta Tags for E-tail Sites

Written by Omar Kattan. Posted on March 7, 2008. Filed under Code, SEO Best Practices. No comments.

I recently conducted a competitive analysis for one of my etail clients and to my astomishment, I found that out of the 13 competitors I tracked, none utilised the meta description tag on their site.  This prompted me to write a post on this discussing meta tags and best practices for using them on your [...]

Canonicalisation – simpler than it sounds

Written by Omar Kattan. Posted on January 30, 2008. Filed under SEO, SEO Best Practices. 1 Comment.

Have you dealt with the canonical challenge on your site?  In other words, have you made sure that all of the urls below are redirected to a single page? http://yoursite.com http://www.yoursite.com http://www.yoursite.com/index.html The Wikipedia definition of canonicalisation (spelt canonicalization in the US) is ”the process for converting data that has more than one possible representation into a “standard” canonical [...]

Title and Meta Tag Best Practice

Written by Omar Kattan. Posted on July 30, 2007. Filed under SEO Best Practices, SEO Tips & Tricks. 1 Comment.

Placing keywords in your site’s title and meta tags is an SEO no brainer but its not sufficient to have search engine users click on them. In order to entice search users to click on your listing you need to follow the following basic SEO best practices steps:  Your title tag should not exceed 60 charachters (including [...]