URL Optimisation Tips

Three URL SEO Tips the Big Boys Won’t Tell You

The URL address of your website is one of the most important factors in search engine optimization. It is important that you choose a URL that is search engine friendly. This will ensure ...

Linking to Press Releases

If your brand is mentioned on the web its very natural to want to tell your users about it. However doing so by linking to the stories that link to you might devalue these links that ...

URL Consolidation the New PageRank Sculpting

Ever since Google dropped a bombshell on webmasters attempting to sculpt pagerank (control link juice flow using the nofollow attribute),  SEOs have been trying to figure out ways ...

Google’s July 09 Algo Change – Big Daddy 2?

On July 1st 2009 Google’s new algorithm kicked in much to the confusion of webmasters around the world.   Some even compared it to the now infamous Big Daddy Algo change back ...

Outbound Links, Nofollows & Link Juice Dilution

One of the SEO arguments out there is the detrimental effect of outbound links on “link juice” and PageRank dilution. While not completely inaccurate this is somewhat of ...
B2B-SEO-copywriters-checklist-istock

SEO Checklist for the New Year

Lets get the new year started on the right SEO footing.  I’ve summarised below a laundry list of critical SEO items to check for the new year. Meta Data Check all your site’s ...

SEO Site Audit Checklist

Here’s a quick guide to audit your site for SEO best practices: Robots.txt file First ensure that it exists.  If it doesn’t, create one.  Its a simple text file called ...
retail seo

Meta Tags for E-tail Sites

I recently conducted a competitive analysis for one of my etail clients and to my astomishment, I found that out of the 13 competitors I tracked, none utilised the meta description ...

Canonicalisation – simpler than it sounds

Have you dealt with the canonical challenge on your site?  In other words, have you made sure that all of the urls below are redirected to a single page? http://yoursite.com http://www.yoursite.com http://www.yoursite.com/index.html The ...
HTML-Title-Tag-Optimization

Title and Meta Tag Best Practice

Placing keywords in your site’s title and meta tags is an SEO no brainer but its not sufficient to have search engine users click on them. In order to entice search users to ...
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