Category Archives: Search Engine Marketing

Search Engine Marketing posts including PPC PPA Banner Adverts, etc…

Google Launches Print Ads

Written by Omar Kattan. Posted on July 19, 2007. Filed under Search Engine Marketing, Search News. No comments.
google launches print ads

In a followup to its Audio Ads, Google has just launched its Print Ads programme in the US market. In a nutshell, Google Print Ads allows companies to run advertisements in local newspapers using Google’s Adwords web interface. Google Print Ads allows companies with little or no experience with print advertising to create, publish and manage their [...]

One Quarter “New to Google” Searches

Written by Omar Kattan. Posted on July 19, 2007. Filed under Search Engine Marketing, Surveys & Statistics. No comments.

Up to one quarter of searches on Google are ‘new to google’ searches.  Udi Manber, Google’s VP of Search Quality at a recent conference said that “20 to 25% of the search queries Google receives every day are being seen by Google for the first time” This is an interesting stat as it highlights the [...]

Directories – how to submit to them

Written by Omar Kattan. Posted on June 24, 2007. Filed under Directories, Search Engine Marketing. 1 Comment.
yahoo dmoz looksmart image

Do you know what a directory is? A directory is a human edited list of websites that is categorised by topic.  The first major directory on the internet was Yahoo!  Soon after DMOZ (founded by Netscape) became the first and largest directory edited by thousands of volunteers from all around the world. The importance of [...]

YouTube in 9 New Markets

Written by Omar Kattan. Posted on June 22, 2007. Filed under Search Engine Marketing, Social Networking. No comments.
youtube logo

During the recent Google press event in Paris, YouTube founders Chad Hurley and Steve Chen announced the launch of YouTube in 9 new markets/languages, these include Brazil, France, Italy, Japan, Netherlands, Poland, Spain, Ireland, and the UK. The launch of Youtube in these 9 new markets is part of Google’s strategy to begin delivering ads targeted at [...]

Microsoft Adcenter Upgrades to Content Network

Written by Omar Kattan. Posted on June 22, 2007. Filed under PPC, Search Engine Marketing. No comments.
ms adcenter logo

Microsoft has begun upgrading its adCenter system to incorporate adCneter content ads.  Previously if you were to advertise through Microsoft’s Adcenter program, your ads would only show on Microsoft’s Live Search results pages.  With this new upgrade, advertisers will automatically be included into the content network (currently only Microsoft’s content pages) Advertisers who want to opt out [...]