Omar Kattan » Search Engine Marketing

New Year SERPS – 5 SEO Tips for 2010

Omar Kattan — Sun, 27 Dec 2009 19:19:55 +0000

With the anticipated launch of Google 's Caffeine in the New Year and the focus on real time and personalised search, 2010 is promising to be a nail... Read more..

Interest-Based Advertising – Privacy Infringement?

Omar Kattan — Mon, 16 Mar 2009 09:15:55 +0000

On it's official Adwords blog Google has announced Interest-based ads, a new advetising model that serves ads based on what a user has previously viewed in their browser.

This, according to Google will allow them to serve better targeted ads to users of their network including YouTube. But how does this fair in terms of privacy concerns?

Google has officially stated it's plan to combat the privacy issues arising from such adve... Read more..

5 PPC Tips for the Credit Crunch

Omar Kattan — Tue, 30 Dec 2008 10:50:01 +0000

There is no denying it, the credit crunch is upon us, it's severe and for the foreseeable future, its here to stay. Everyone is tightening their belts to get though it and so must advertisers. How do you "tighten your belt" as a PPC advertiser? Follow these 5 simple PPC optimisation tips.

Focus your ad copy on low prices, value and savings

Create very targeted and relevant ad groups

Trim the fat, don’t waste money on non-converting keywords

Favicon – that little added touch

Omar Kattan — Fri, 16 May 2008 16:55:37 +0000

Have you added a favicon to your site? If you haven't then this post will guide you through the simple process. But before I start, let me explain what a favicon is. A favicon is the little icon that shows up in the browser and tabs of your computer (depicted below). It can distinguish your site from the masses by adding that special touch.

Reputation Management

Omar Kattan — Thu, 24 Jan 2008 18:57:17 +0000

Do you monitor and manage your company's reputation online? If you don't then this post is a good place to start.

Long are the days when companies were in control of their brands reputation by controling what messages their consumers are exposed to. The internet has changed all that, and today, with the internet penetrating more and more homes, the tides have turned in favour of the consumer.

Today, internet users can "virtually" go to a number of forums, blogs and social networks and speak freely about their ex... Read more..

Google Launches Print Ads

Omar Kattan — Thu, 19 Jul 2007 13:03:31 +0000

In a followup to its Audio Ads, Google has just launched its Print Ads programme in the US market.

In a nutshell, Google Print Ads... Read more..

One Quarter “New to Google” Searches

Omar Kattan — Thu, 19 Jul 2007 09:59:17 +0000

Up to one quarter of searches on Google are 'new to google' searches. Udi Manber, Google's VP of Search Quality at a recent conference said that "20 to 25% of the search queries Google receives every day are being seen by Google for the first time" This is an interesting stat as it highlights the sophistcation of searchers when performin... Read more..

Directories – how to submit to them

Omar Kattan — Sun, 24 Jun 2007 09:45:03 +0000

Do you know what a directory is? A directory is a human edited list of websites that is categorised by topic. The first major directory on the internet was Read more..

YouTube in 9 New Markets

Omar Kattan — Fri, 22 Jun 2007 11:00:43 +0000

During the recent Google press event in Paris, YouTube founders Chad Hurley and Steve Chen announced the launch of YouTube in 9 new markets/languages, these include Read more..

Microsoft Adcenter Upgrades to Content Network

Omar Kattan — Fri, 22 Jun 2007 10:20:57 +0000

Microsoft has begun upgrading its adCenter system to incorporate adCn... Read more..

Google Expands Pay-Per-Action Model

Omar Kattan — Thu, 21 Jun 2007 09:05:17 +0000

Google has expanded its Pay-Per-Action model for Google Adwords. Starting today, Google Adwords advertisers -with more than 500 conversions from their pay-per-click and pay-per-impression based campaigns in the past 30 d... Read more..