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	<title>Omar Kattan &#187; Search Engine Marketing</title>
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	<link>http://www.omarkattan.com</link>
	<description>search in a nutshell</description>
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		<item>
		<title>New Year SERPS &#8211; 5 SEO Tips for 2010</title>
		<link>http://www.omarkattan.com/2009/12/27/new-year-serps-ready-for-2010/</link>
		<comments>http://www.omarkattan.com/2009/12/27/new-year-serps-ready-for-2010/#comments</comments>
		<pubDate>Sun, 27 Dec 2009 19:19:55 +0000</pubDate>
		<dc:creator>Omar Kattan</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[caffeine]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[personalised search]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[universal search]]></category>
		<category><![CDATA[youtube]]></category>
<category>brand</category><category>caffeine</category><category>google</category><category>personalised search</category><category>seo</category><category>twitter</category><category>universal search</category><category>youtube</category>
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		<description><![CDATA[With the anticipated launch of Google &#8216;s Caffeine in the New Year and the focus on real time  and personalised search, 2010 is promising to be a nail biting  time for webmasters.  Here are a few tips to maintain your rankings in 2010: 1) Website load time.  In 2010 website load time will be a critical factor in [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Interest-Based Advertising &#8211; Privacy Infringement?</title>
		<link>http://www.omarkattan.com/2009/03/16/interest-based-advertising-privacy-infringement/</link>
		<comments>http://www.omarkattan.com/2009/03/16/interest-based-advertising-privacy-infringement/#comments</comments>
		<pubDate>Mon, 16 Mar 2009 09:15:55 +0000</pubDate>
		<dc:creator>Omar Kattan</dc:creator>
				<category><![CDATA[Adsense]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.omarkattan.com/2009/03/16/interest-based-advertising-privacy-infringement/</guid>
		<description><![CDATA[On it&#8217;s official Adwords blog Google has announced Interest-based ads, a new advetising model that serves ads based on what a user has previously viewed in their browser.  This, according to Google will allow them to serve better targeted ads to users of their network including YouTube.  But how does this fair in terms of privacy [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 PPC Tips for the Credit Crunch</title>
		<link>http://www.omarkattan.com/2008/12/30/5-ppc-tips-for-the-credit-crunch/</link>
		<comments>http://www.omarkattan.com/2008/12/30/5-ppc-tips-for-the-credit-crunch/#comments</comments>
		<pubDate>Tue, 30 Dec 2008 10:50:01 +0000</pubDate>
		<dc:creator>Omar Kattan</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
<category>credit crunch</category><category>optimisation</category><category>ppc</category><category>roi</category>
		<guid isPermaLink="false">http://omarkattan.com/2008/12/30/5-ppc-tips-for-the-credit-crunch/</guid>
		<description><![CDATA[There is no denying it, the credit crunch is upon us, it&#8217;s severe and for the foreseeable future, its here to stay.  Everyone is tightening their belts to get though it and so must advertisers.  How do you &#8220;tighten your belt&#8221; as a PPC advertiser?  Follow these 5 simple PPC optimisation tips.     Focus your ad copy on low prices, value and savings [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Favicon &#8211; that little added touch</title>
		<link>http://www.omarkattan.com/2008/05/16/favicon-that-little-added-touch/</link>
		<comments>http://www.omarkattan.com/2008/05/16/favicon-that-little-added-touch/#comments</comments>
		<pubDate>Fri, 16 May 2008 16:55:37 +0000</pubDate>
		<dc:creator>Omar Kattan</dc:creator>
				<category><![CDATA[Code]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Tips & Tricks]]></category>

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		<description><![CDATA[Have you added a favicon to your site?  If you haven&#8217;t then this post will guide you through the simple process.  But before I start, let me explain what a favicon is.  A favicon is the little icon that shows up in the browser and tabs of your computer (depicted below).  It can distinguish your [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Reputation Management</title>
		<link>http://www.omarkattan.com/2008/01/24/reputation-management/</link>
		<comments>http://www.omarkattan.com/2008/01/24/reputation-management/#comments</comments>
		<pubDate>Thu, 24 Jan 2008 18:57:17 +0000</pubDate>
		<dc:creator>Omar Kattan</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://omarkattan.com/2008/01/24/reputation-management/</guid>
		<description><![CDATA[Do you monitor and manage  your company&#8217;s reputation online?  If you don&#8217;t then this post is a good place to start.  Long are the days when companies were in control of their brands reputation by controling what messages their consumers are exposed  to.  The internet has changed all that, and today, with the internet penetrating more and more homes,  the tides have [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google Launches Print Ads</title>
		<link>http://www.omarkattan.com/2007/07/19/google-launches-print-ads/</link>
		<comments>http://www.omarkattan.com/2007/07/19/google-launches-print-ads/#comments</comments>
		<pubDate>Thu, 19 Jul 2007 13:03:31 +0000</pubDate>
		<dc:creator>Omar Kattan</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search News]]></category>

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		<description><![CDATA[In a followup to its Audio Ads, Google has just launched its Print Ads programme in the US market. In a nutshell, Google Print Ads allows companies to run advertisements in local newspapers using Google&#8217;s Adwords web interface. Google Print Ads allows companies with little or no experience with print advertising to create, publish and manage their [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>One Quarter &#8220;New to Google&#8221; Searches</title>
		<link>http://www.omarkattan.com/2007/07/19/one-quarter-new-to-google-searches/</link>
		<comments>http://www.omarkattan.com/2007/07/19/one-quarter-new-to-google-searches/#comments</comments>
		<pubDate>Thu, 19 Jul 2007 09:59:17 +0000</pubDate>
		<dc:creator>Omar Kattan</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Surveys & Statistics]]></category>

		<guid isPermaLink="false">http://omarkattan.com/2007/07/19/one-quarter-new-to-google-searches/</guid>
		<description><![CDATA[Up to one quarter of searches on Google are &#8216;new to google&#8217; searches.  Udi Manber, Google&#8217;s VP of Search Quality at a recent conference said that &#8220;20 to 25% of the search queries Google receives every day are being seen by Google for the first time&#8221; This is an interesting stat as it highlights the [...]]]></description>
		<wfw:commentRss>http://www.omarkattan.com/2007/07/19/one-quarter-new-to-google-searches/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Directories &#8211; how to submit to them</title>
		<link>http://www.omarkattan.com/2007/06/24/directories-how-to-submit-to-them/</link>
		<comments>http://www.omarkattan.com/2007/06/24/directories-how-to-submit-to-them/#comments</comments>
		<pubDate>Sun, 24 Jun 2007 09:45:03 +0000</pubDate>
		<dc:creator>Omar Kattan</dc:creator>
				<category><![CDATA[Directories]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://omarkattan.com/2007/06/24/directories-how-to-submit-to-them/</guid>
		<description><![CDATA[Do you know what a directory is? A directory is a human edited list of websites that is categorised by topic.  The first major directory on the internet was Yahoo!  Soon after DMOZ (founded by Netscape) became the first and largest directory edited by thousands of volunteers from all around the world. The importance of [...]]]></description>
		<wfw:commentRss>http://www.omarkattan.com/2007/06/24/directories-how-to-submit-to-them/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>YouTube in 9 New Markets</title>
		<link>http://www.omarkattan.com/2007/06/22/youtube-in-9-new-markets/</link>
		<comments>http://www.omarkattan.com/2007/06/22/youtube-in-9-new-markets/#comments</comments>
		<pubDate>Fri, 22 Jun 2007 11:00:43 +0000</pubDate>
		<dc:creator>Omar Kattan</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
<category>web 2.0</category><category>youtube</category>
		<guid isPermaLink="false">http://omarkattan.com/2007/06/22/youtube-in-9-new-markets/</guid>
		<description><![CDATA[During the recent Google press event in Paris, YouTube founders Chad Hurley and Steve Chen announced the launch of YouTube in 9 new markets/languages, these include Brazil, France, Italy, Japan, Netherlands, Poland, Spain, Ireland, and the UK. The launch of Youtube in these 9 new markets is part of Google&#8217;s strategy to begin delivering ads targeted at [...]]]></description>
		<wfw:commentRss>http://www.omarkattan.com/2007/06/22/youtube-in-9-new-markets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Microsoft Adcenter Upgrades to Content Network</title>
		<link>http://www.omarkattan.com/2007/06/22/microsoft-adcenter-upgrades-to-content-network/</link>
		<comments>http://www.omarkattan.com/2007/06/22/microsoft-adcenter-upgrades-to-content-network/#comments</comments>
		<pubDate>Fri, 22 Jun 2007 10:20:57 +0000</pubDate>
		<dc:creator>Omar Kattan</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://omarkattan.com/2007/06/22/microsoft-adcenter-upgrades-to-content-network/</guid>
		<description><![CDATA[Microsoft has begun upgrading its adCenter system to incorporate adCneter content ads.  Previously if you were to advertise through Microsoft&#8217;s Adcenter program, your ads would only show on Microsoft&#8217;s Live Search results pages.  With this new upgrade, advertisers will automatically be included into the content network (currently only Microsoft&#8217;s content pages) Advertisers who want to opt out [...]]]></description>
		<wfw:commentRss>http://www.omarkattan.com/2007/06/22/microsoft-adcenter-upgrades-to-content-network/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Expands Pay-Per-Action Model</title>
		<link>http://www.omarkattan.com/2007/06/21/google-expands-pay-per-action-model/</link>
		<comments>http://www.omarkattan.com/2007/06/21/google-expands-pay-per-action-model/#comments</comments>
		<pubDate>Thu, 21 Jun 2007 09:05:17 +0000</pubDate>
		<dc:creator>Omar Kattan</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
<category>ppc</category>
		<guid isPermaLink="false">http://omarkattan.com/2007/06/21/google-expands-pay-per-action-model/</guid>
		<description><![CDATA[Google has expanded its Pay-Per-Action model for Google Adwords.  Starting today, Google Adwords advertisers -with more than 500 conversions from their pay-per-click and pay-per-impression based campaigns in the past 30 days- will see an alert in their Adwords admin panel informing them that they are able to start creating pay per action campaigns.   The Pay-Per-Action pricing model was initially launched [...]]]></description>
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		<slash:comments>0</slash:comments>
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