Category Archives: Search Engine Marketing

Search Engine Marketing posts including PPC PPA Banner Adverts, etc…

New Year SERPS – 5 SEO Tips for 2010

Written by Omar Kattan. Posted on December 27, 2009. Filed under SEO, Search Engine Marketing. Tagged , , , , , , , . 1 Comment.

With the anticipated launch of Google ‘s Caffeine in the New Year and the focus on real time  and personalised search, 2010 is promising to be a nail biting  time for webmasters.  Here are a few tips to maintain your rankings in 2010:

Interest-Based Advertising – Privacy Infringement?

Written by Omar Kattan. Posted on March 16, 2009. Filed under Adsense, PPC, Search Engine Marketing. No comments.

On it’s official Adwords blog Google has announced Interest-based ads, a new advetising model that serves ads based on what a user has previously viewed in their browser.  This, according to Google will allow them to serve better targeted ads to users of their network including YouTube.  But how does this fair in terms of privacy [...]

5 PPC Tips for the Credit Crunch

Written by Omar Kattan. Posted on December 30, 2008. Filed under PPC, Search Engine Marketing. No comments.

There is no denying it, the credit crunch is upon us, it’s severe and for the foreseeable future, its here to stay.  Everyone is tightening their belts to get though it and so must advertisers.  How do you “tighten your belt” as a PPC advertiser?  Follow these 5 simple PPC optimisation tips.     Focus your ad copy on low prices, value and savings [...]

Favicon – that little added touch

Written by Omar Kattan. Posted on May 16, 2008. Filed under Code, Search Engine Marketing, Tips & Tricks. No comments.
An example of a favicon

Have you added a favicon to your site?  If you haven’t then this post will guide you through the simple process.  But before I start, let me explain what a favicon is.  A favicon is the little icon that shows up in the browser and tabs of your computer (depicted below).  It can distinguish your [...]

Reputation Management

Written by Omar Kattan. Posted on January 24, 2008. Filed under Online Marketing, Search Engine Marketing. 1 Comment.

Do you monitor and manage  your company’s reputation online?  If you don’t then this post is a good place to start.  Long are the days when companies were in control of their brands reputation by controling what messages their consumers are exposed  to.  The internet has changed all that, and today, with the internet penetrating more and more homes,  the tides have [...]