Category Archives: PPC

Placement Targeting by Google Adwords

Written by Omar Kattan. Posted on November 12, 2007. Filed under PPC. No comments.

Google has upgraded its AdWords programme to allow advertisers to target specific content on websites. This feature is not entirely new, as Google -in the past-  had allowed advertisers to target niche content within websites, it now simply made it more targeted.  So, for instance, instead of targeting the entertainment section of a certain content portal, advertisers can now bid [...]

How to View International Adwords Ads

Written by Omar Kattan. Posted on October 13, 2007. Filed under PPC. No comments.

Ever wanted to see what adwords ads people are seeing in other countries?  Well you can do so by adding the “gl” operator at the end of your url query string along with the country code of the country of interest like so: http://www.google.com/search?q=compare+laptops&gl=us for the US http://www.google.com/search?q=compare+laptops&gl=au for Australia http://www.google.com/search?q=compare+laptops&gl=uk for the UK This could come in handy if you’re interested [...]

Google Adwords Success Story

Written by Omar Kattan. Posted on August 27, 2007. Filed under PPC, Videos. No comments.

Want to see how adwords can help your business succeed? Watch this viedo about how Happy Hound, a dog daycare and boarding business gets 90% of its business through Google AdWords… YouTube Direkt

New Adwords Rules

Written by Omar Kattan. Posted on August 23, 2007. Filed under PPC. No comments.
google changes adwords ppc rules

On the 21st of August, Google changed the formula it uses to decide which sponsored ads show up above the natural search results.    The basic formula for judging which ads show up was as follows: Ad position = Quality Score X Actual Price advertiser is paying per click The new changes will replace the actual price [...]

Finding your Adwords Ad – Tips from Google

Written by Omar Kattan. Posted on July 4, 2007. Filed under PPC. No comments.

Not seeing your ad on Google.com? can’t  see your adwords ad on Google?  Searching for it may not be the best method of actually finding it explains Google. Before you start searching for your ad, make sure you check the following: Your ad has been disapproved. The keyword you used to search for your ad is [...]