Omar Kattan » PPC

Interest-Based Advertising – Privacy Infringement?

Omar Kattan — Mon, 16 Mar 2009 09:15:55 +0000

On it's official Adwords blog Google has announced Interest-based ads, a new advetising model that serves ads based on what a user has previously viewed in their browser.

This, according to Google will allow them to serve better targeted ads to users of their network including YouTube. But how does this fair in terms of privacy concerns?

Google has officially stated it's plan to combat the privacy issues arising from such adve... Read more..

5 PPC Tips for the Credit Crunch

Omar Kattan — Tue, 30 Dec 2008 10:50:01 +0000

There is no denying it, the credit crunch is upon us, it's severe and for the foreseeable future, its here to stay. Everyone is tightening their belts to get though it and so must advertisers. How do you "tighten your belt" as a PPC advertiser? Follow these 5 simple PPC optimisation tips.

Focus your ad copy on low prices, value and savings

Create very targeted and relevant ad groups

Trim the fat, don’t waste money on non-converting keywords

Adwords’ “Quality Score”

Omar Kattan — Thu, 28 Aug 2008 07:10:13 +0000

What is Adword's 'Quality Score' and how is it calculated Quality Score is Google's dynamic formula that assigns a score to each of your PPC keywords to determine where your sponsored ad appears in the reults pages. Quality score is calculated using a multitude of metrics to measure how relevant your keyword is to your ad text and to a user's search query. About Quality Score Quality also determines your keywords' minimum bid. In a nutshell...

the higher the Quality Score, the better the ad position and the lower the minimum bid Read more..

Adwords Keyword Tool Now Includes Search Volumes

Omar Kattan — Thu, 10 Jul 2008 11:37:05 +0000

Google's Keyword research tool found at https://adwords.google.com/select/KeywordToolExternal has been updated to include actual number of searches per keyword and suggested keywords. This is a fantastic development for both paid (PPC) as well as natural search (SEO) campaigns as we can factor Google's data into the keyword research projects conducted for clients.

More imprtantly, this update will enable us to measure Google's data against a client's very own analytics data to beg... Read more..

Breaking News: Google Lifts Adwords Brand Protection

Omar Kattan — Fri, 04 Apr 2008 16:01:27 +0000

Google announced today that it will lift the protection it previously provided for brand owners on its PPC network (Adwords). This was an unanticipated yet not very surprising move on the part of the search giant.

Adwords is Google's advertising program that allows companies and individuals to bid on keywords in an auction-based system. In the past Google protected advertisers from others bidding on their brand name but as of next month this will no longer be the case.

Placement Targeting by Google Adwords

Omar Kattan — Mon, 12 Nov 2007 13:20:20 +0000

Google has upgraded its AdWords programme to allow advertisers to target specific content on websites. This feature is not entirely new, as Google -in the past- had allowed advertisers to target niche content within websites, it now simply made it more targeted. So, for instance, instead of targeting the entertainment section of a certain content portal, advertisers can now bid to show up on the movies subsection, or even more specific, the section where movies are showing in a certain location of the country. This is straight from the Read more..

How to View International Adwords Ads

Omar Kattan — Sat, 13 Oct 2007 08:31:12 +0000

Ever wanted to see what adwords ads people are seeing in other countries? Well you can do so by adding the "gl" operator at the end of your url query string along with the country code of the country of interest like so: http://www.google.com/search?q=compare+laptops&gl=us for the US http://www.google.com/search?q=compare+laptops&gl=au for Australia http://www.google.... Read more..

Google Adwords Success Story

Omar Kattan — Mon, 27 Aug 2007 20:17:25 +0000

Want to see how adwords can help your business succeed? Watch this viedo about how Happy Hound, a dog daycare and boarding business gets 90% of its business through Google AdWords...

[youtube WqHpm7OLWWY]

New Adwords Rules

Omar Kattan — Thu, 23 Aug 2007 15:55:24 +0000

On the 21st of August, Google changed the formula it uses to decide which sponsored ads show up above the natural search results. The basic formula for judging which ads show up was as follows: Ad position = Quality Score X Actual Price advertiser... Read more..

Finding your Adwords Ad – Tips from Google

Omar Kattan — Wed, 04 Jul 2007 20:02:56 +0000
Not seeing your ad on Google.com? can’t see your adwords ad on Google? Searching for it may not be the best method of actually finding it explains Google. Before you start searching for your ad, make sure you check the following:
Your ad has been disapproved.

The keyword you used to search for your ad is not performing well and has become inactive for search.
Read more..

Microsoft Adcenter Upgrades to Content Network

Omar Kattan — Fri, 22 Jun 2007 10:20:57 +0000
Microsoft has begun upgrading its adCenter system to incorporate adCn... Read more..