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	<title>Omar Kattan &#187; PPC</title>
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	<description>search in a nutshell</description>
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		<item>
		<title>Interest-Based Advertising &#8211; Privacy Infringement?</title>
		<link>http://www.omarkattan.com/2009/03/16/interest-based-advertising-privacy-infringement/</link>
		<comments>http://www.omarkattan.com/2009/03/16/interest-based-advertising-privacy-infringement/#comments</comments>
		<pubDate>Mon, 16 Mar 2009 09:15:55 +0000</pubDate>
		<dc:creator>Omar Kattan</dc:creator>
				<category><![CDATA[Adsense]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.omarkattan.com/2009/03/16/interest-based-advertising-privacy-infringement/</guid>
		<description><![CDATA[On it&#8217;s official Adwords blog Google has announced Interest-based ads, a new advetising model that serves ads based on what a user has previously viewed in their browser.  This, according to Google will allow them to serve better targeted ads to users of their network including YouTube.  But how does this fair in terms of privacy [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>5 PPC Tips for the Credit Crunch</title>
		<link>http://www.omarkattan.com/2008/12/30/5-ppc-tips-for-the-credit-crunch/</link>
		<comments>http://www.omarkattan.com/2008/12/30/5-ppc-tips-for-the-credit-crunch/#comments</comments>
		<pubDate>Tue, 30 Dec 2008 10:50:01 +0000</pubDate>
		<dc:creator>Omar Kattan</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
<category>credit crunch</category><category>optimisation</category><category>ppc</category><category>roi</category>
		<guid isPermaLink="false">http://omarkattan.com/2008/12/30/5-ppc-tips-for-the-credit-crunch/</guid>
		<description><![CDATA[There is no denying it, the credit crunch is upon us, it&#8217;s severe and for the foreseeable future, its here to stay.  Everyone is tightening their belts to get though it and so must advertisers.  How do you &#8220;tighten your belt&#8221; as a PPC advertiser?  Follow these 5 simple PPC optimisation tips.     Focus your ad copy on low prices, value and savings [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adwords&#8217; &#8220;Quality Score&#8221;</title>
		<link>http://www.omarkattan.com/2008/08/28/adwords-quality-score/</link>
		<comments>http://www.omarkattan.com/2008/08/28/adwords-quality-score/#comments</comments>
		<pubDate>Thu, 28 Aug 2008 07:10:13 +0000</pubDate>
		<dc:creator>Omar Kattan</dc:creator>
				<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://omarkattan.com/2008/08/28/adwords-quality-score/</guid>
		<description><![CDATA[What is Adword&#8217;s &#8216;Quality Score&#8217; and how is it calculated Quality Score is Google&#8217;s dynamic formula that assigns a score to each of your PPC keywords to determine where your sponsored ad appears in the reults pages. Quality score is calculated using a multitude of metrics  to measure how relevant your keyword is to your ad text and to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adwords Keyword Tool Now Includes Search Volumes</title>
		<link>http://www.omarkattan.com/2008/07/10/adwords-keyword-tool-now-includes-search-volumes/</link>
		<comments>http://www.omarkattan.com/2008/07/10/adwords-keyword-tool-now-includes-search-volumes/#comments</comments>
		<pubDate>Thu, 10 Jul 2008 11:37:05 +0000</pubDate>
		<dc:creator>Omar Kattan</dc:creator>
				<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://omarkattan.com/2008/07/10/adwords-keyword-tool-now-includes-search-volumes/</guid>
		<description><![CDATA[Google&#8217;s Keyword research tool found at https://adwords.google.com/select/KeywordToolExternal has been updated to include actual number of searches per keyword and suggested keywords.  This is a fantastic development for both paid (PPC) as well as natural search (SEO) campaigns as we can factor Google&#8217;s data into the keyword research projects conducted for clients. More imprtantly, this update will enable us to measure Google&#8217;s [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Breaking News: Google Lifts Adwords Brand Protection</title>
		<link>http://www.omarkattan.com/2008/04/04/breaking-news-google-lifts-adwords-brand-protection/</link>
		<comments>http://www.omarkattan.com/2008/04/04/breaking-news-google-lifts-adwords-brand-protection/#comments</comments>
		<pubDate>Fri, 04 Apr 2008 16:01:27 +0000</pubDate>
		<dc:creator>Omar Kattan</dc:creator>
				<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://omarkattan.com/2008/04/04/breaking-news-google-lifts-adwords-brand-protection/</guid>
		<description><![CDATA[Google announced today that it will lift the protection it previously provided for brand owners on its PPC network (Adwords).  This was an unanticipated yet not very surprising move on the part of the search giant. Adwords is Google&#8217;s advertising program that allows companies and individuals to bid on keywords in an auction-based system.  In the past Google [...]]]></description>
		<wfw:commentRss>http://www.omarkattan.com/2008/04/04/breaking-news-google-lifts-adwords-brand-protection/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Placement Targeting by Google Adwords</title>
		<link>http://www.omarkattan.com/2007/11/12/placement-targeting-by-google-adwords/</link>
		<comments>http://www.omarkattan.com/2007/11/12/placement-targeting-by-google-adwords/#comments</comments>
		<pubDate>Mon, 12 Nov 2007 13:20:20 +0000</pubDate>
		<dc:creator>Omar Kattan</dc:creator>
				<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://omarkattan.com/2007/11/12/placement-targeting-by-google-adwords/</guid>
		<description><![CDATA[Google has upgraded its AdWords programme to allow advertisers to target specific content on websites. This feature is not entirely new, as Google -in the past-  had allowed advertisers to target niche content within websites, it now simply made it more targeted.  So, for instance, instead of targeting the entertainment section of a certain content portal, advertisers can now bid [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How to View International Adwords Ads</title>
		<link>http://www.omarkattan.com/2007/10/13/how-to-view-international-adwords-ads/</link>
		<comments>http://www.omarkattan.com/2007/10/13/how-to-view-international-adwords-ads/#comments</comments>
		<pubDate>Sat, 13 Oct 2007 08:31:12 +0000</pubDate>
		<dc:creator>Omar Kattan</dc:creator>
				<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://omarkattan.com/2007/10/13/how-to-view-international-adwords-ads/</guid>
		<description><![CDATA[Ever wanted to see what adwords ads people are seeing in other countries?  Well you can do so by adding the &#8220;gl&#8221; operator at the end of your url query string along with the country code of the country of interest like so: http://www.google.com/search?q=compare+laptops&#38;gl=us for the US http://www.google.com/search?q=compare+laptops&#38;gl=au for Australia http://www.google.com/search?q=compare+laptops&#38;gl=uk for the UK This could come in handy if you&#8217;re interested [...]]]></description>
		<wfw:commentRss>http://www.omarkattan.com/2007/10/13/how-to-view-international-adwords-ads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Adwords Success Story</title>
		<link>http://www.omarkattan.com/2007/08/27/google-adwords-success-story/</link>
		<comments>http://www.omarkattan.com/2007/08/27/google-adwords-success-story/#comments</comments>
		<pubDate>Mon, 27 Aug 2007 20:17:25 +0000</pubDate>
		<dc:creator>Omar Kattan</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://omarkattan.com/2007/08/27/google-adwords-success-story/</guid>
		<description><![CDATA[Want to see how adwords can help your business succeed? Watch this viedo about how Happy Hound, a dog daycare and boarding business gets 90% of its business through Google AdWords&#8230; YouTube DirektLink]]></description>
		<wfw:commentRss>http://www.omarkattan.com/2007/08/27/google-adwords-success-story/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Adwords Rules</title>
		<link>http://www.omarkattan.com/2007/08/23/new-adwords-rules/</link>
		<comments>http://www.omarkattan.com/2007/08/23/new-adwords-rules/#comments</comments>
		<pubDate>Thu, 23 Aug 2007 15:55:24 +0000</pubDate>
		<dc:creator>Omar Kattan</dc:creator>
				<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://omarkattan.com/2007/08/23/new-adwords-rules/</guid>
		<description><![CDATA[On the 21st of August, Google changed the formula it uses to decide which sponsored ads show up above the natural search results.    The basic formula for judging which ads show up was as follows: Ad position = Quality Score X Actual Price advertiser is paying per click The new changes will replace the actual price [...]]]></description>
		<wfw:commentRss>http://www.omarkattan.com/2007/08/23/new-adwords-rules/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Finding your Adwords Ad &#8211; Tips from Google</title>
		<link>http://www.omarkattan.com/2007/07/04/finding-your-adwords-ad-tips-from-google/</link>
		<comments>http://www.omarkattan.com/2007/07/04/finding-your-adwords-ad-tips-from-google/#comments</comments>
		<pubDate>Wed, 04 Jul 2007 20:02:56 +0000</pubDate>
		<dc:creator>Omar Kattan</dc:creator>
				<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://omarkattan.com/2007/07/04/finding-your-adwords-ad-tips-from-google/</guid>
		<description><![CDATA[Not seeing your ad on Google.com? can’t  see your adwords ad on Google?  Searching for it may not be the best method of actually finding it explains Google. Before you start searching for your ad, make sure you check the following: Your ad has been disapproved. The keyword you used to search for your ad is [...]]]></description>
		<wfw:commentRss>http://www.omarkattan.com/2007/07/04/finding-your-adwords-ad-tips-from-google/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Microsoft Adcenter Upgrades to Content Network</title>
		<link>http://www.omarkattan.com/2007/06/22/microsoft-adcenter-upgrades-to-content-network/</link>
		<comments>http://www.omarkattan.com/2007/06/22/microsoft-adcenter-upgrades-to-content-network/#comments</comments>
		<pubDate>Fri, 22 Jun 2007 10:20:57 +0000</pubDate>
		<dc:creator>Omar Kattan</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://omarkattan.com/2007/06/22/microsoft-adcenter-upgrades-to-content-network/</guid>
		<description><![CDATA[Microsoft has begun upgrading its adCenter system to incorporate adCneter content ads.  Previously if you were to advertise through Microsoft&#8217;s Adcenter program, your ads would only show on Microsoft&#8217;s Live Search results pages.  With this new upgrade, advertisers will automatically be included into the content network (currently only Microsoft&#8217;s content pages) Advertisers who want to opt out [...]]]></description>
		<wfw:commentRss>http://www.omarkattan.com/2007/06/22/microsoft-adcenter-upgrades-to-content-network/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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