Category Archives: PPC

Interest-Based Advertising – Privacy Infringement?

Written by Omar Kattan. Posted on March 16, 2009. Filed under Adsense, PPC, Search Engine Marketing. No comments.

On it’s official Adwords blog Google has announced Interest-based ads, a new advetising model that serves ads based on what a user has previously viewed in their browser.  This, according to Google will allow them to serve better targeted ads to users of their network including YouTube.  But how does this fair in terms of privacy [...]

5 PPC Tips for the Credit Crunch

Written by Omar Kattan. Posted on December 30, 2008. Filed under PPC, Search Engine Marketing. No comments.

There is no denying it, the credit crunch is upon us, it’s severe and for the foreseeable future, its here to stay.  Everyone is tightening their belts to get though it and so must advertisers.  How do you “tighten your belt” as a PPC advertiser?  Follow these 5 simple PPC optimisation tips.     Focus your ad copy on low prices, value and savings [...]

Adwords’ “Quality Score”

Written by Omar Kattan. Posted on August 28, 2008. Filed under PPC. No comments.

What is Adword’s ‘Quality Score’ and how is it calculated Quality Score is Google’s dynamic formula that assigns a score to each of your PPC keywords to determine where your sponsored ad appears in the reults pages. Quality score is calculated using a multitude of metrics  to measure how relevant your keyword is to your ad text and to [...]

Adwords Keyword Tool Now Includes Search Volumes

Written by Omar Kattan. Posted on July 10, 2008. Filed under Keyword Research, PPC. No comments.

Google’s Keyword research tool found at https://adwords.google.com/select/KeywordToolExternal has been updated to include actual number of searches per keyword and suggested keywords.  This is a fantastic development for both paid (PPC) as well as natural search (SEO) campaigns as we can factor Google’s data into the keyword research projects conducted for clients. More imprtantly, this update will enable us to measure Google’s [...]

Breaking News: Google Lifts Adwords Brand Protection

Written by Omar Kattan. Posted on April 4, 2008. Filed under PPC. No comments.

Google announced today that it will lift the protection it previously provided for brand owners on its PPC network (Adwords).  This was an unanticipated yet not very surprising move on the part of the search giant. Adwords is Google’s advertising program that allows companies and individuals to bid on keywords in an auction-based system.  In the past Google [...]