Omar Kattan » Online Marketing

Addressing Customer Needs In Online Marketing [TIPS]

Omar Kattan — Sat, 16 Jul 2011 11:42:40 +0000

One of the advantages of internet, or online, marketing is that people all over the world, at this very moment, may be searching for what you have to offer. One of the disadvantages? Your competitors are also working just as hard and possibly twice as smart to p... Read more..

Blogger Outreach Programme – Planning & Execution

Omar Kattan — Sun, 08 Nov 2009 16:53:03 +0000

Blogger Outreach is the process of connecting with bloggers for the purpose of promoting a brand and increasing it's visibility to a niche audience. There are also SEO benefits from a well executed blogger outreach programme. These lie primarily in the fact that when bloggers talk about your brand, they will most likely link to it. These valuable links from trusted relevant sources improve the authority level of the site and reflect positively on the rankings. Read more..

Reputation Management

Omar Kattan — Thu, 24 Jan 2008 18:57:17 +0000

Do you monitor and manage your company's reputation online? If you don't then this post is a good place to start.

Long are the days when companies were in control of their brands reputation by controling what messages their consumers are exposed to. The internet has changed all that, and today, with the internet penetrating more and more homes, the tides have turned in favour of the consumer.

Today, internet users can "virtually" go to a number of forums, blogs and social networks and speak freely about their ex... Read more..