Category Archives: Online Marketing

Blogger Outreach Programme – Planning & Execution

Written by Omar Kattan. Posted on November 8, 2009. Filed under Link Baiting, Link Building, Online Marketing, Online PR. Tagged . No comments.
Blogger Outreach

Blogger Outreach is the process of connecting with bloggers for the purpose of  promoting a brand and increasing it’s visibility to a niche audience.  There are also SEO benefits from a well executed blogger outreach programme.

ORM – Managing Your Brand’s Reputation Online

Written by Omar Kattan. Posted on January 18, 2009. Filed under Online Marketing, Online Reputation Management. No comments.

With more and more people using search engines to research brands and products, it is becoming increasingly important to ensure that your brand has a positive reputation online.   The internet has become a vehicle for disgruntled customers/clients/employees to air their views about negative experiences they’ve had with a brand. While this is a good thing for the democratisation [...]

Reputation Management

Written by Omar Kattan. Posted on January 24, 2008. Filed under Online Marketing, Search Engine Marketing. 1 Comment.

Do you monitor and manage  your company’s reputation online?  If you don’t then this post is a good place to start.  Long are the days when companies were in control of their brands reputation by controling what messages their consumers are exposed  to.  The internet has changed all that, and today, with the internet penetrating more and more homes,  the tides have [...]