Omar Kattan » Measuring Success

Google AJAX Results – Death of Analytics?

Omar Kattan — Fri, 06 Feb 2009 09:03:53 +0000

Google has been experimenting with AJAX search results meaning that referal strings from Google will no longer show the keywords typed by a user to find a website. What does this mean for Analytics programmes such as Omniuture, WebTrends et al?

If Google's experiment becomes reality, Analytics programms mentioned above will no longer be able to provide accurate and/or insightful data to users.

Why would Google introduce AJAX results? Three reasons..

Google Bans Web Position Gold?

Omar Kattan — Thu, 07 Aug 2008 15:14:15 +0000

It seems that Google could have banned the keyword visibility tool Web Position Gold (owned by WebTrends) from automatically querying its database for natural and paid search positions. The block seems to have occured on August 1st 2008.

Google specifically states on the webmaster guidelines section of its website that tools of this sort are not allowed and it specifically�... Read more..

Google Analytics Tips

Omar Kattan — Wed, 26 Mar 2008 08:03:53 +0000

Google Analytics is by far the most robust free site side analytics program out there. Now owned by Google, Google Analytics started out its life as a small analytics company called Urchin.

Google Analytics is used by millions of sites (hobby as well as ecommerce) to measure the amount and quality of traffic to a website.

Moreover, if configured properly, Google Analytics can also measure predefined KPIs and Goals such as purchases, downloads, subscriptions, thereby showing you which keywords convert to business.

SEO KPIs – Measuring Success of SEO Activity

Omar Kattan — Wed, 19 Dec 2007 21:30:34 +0000

How do you measure the success of your SEO activity? What KPIs do you look at? Do you know what KPIs are? Key performance Indicators and here are a few I use: SEO KPI 1: Brand vs Non-Brand Traffic The percentage of traffic coming from brand keywords versus the traffi coming from non-brand keywords. Ideally you should aim to have at least 4o% of your traffic coming from non-branded keywords. SEO KPI 2 – Search Index Saturation How many pages of your site are indexed by the search engines versus how many pages you actually have. You should a... Read more..