Category Archives: Measuring Success

Google AJAX Results – Death of Analytics?

Written by Omar Kattan. Posted on February 6, 2009. Filed under Measuring Success, Site Side Analytics. No comments.

Google has been experimenting with AJAX search results meaning that referal strings from Google will no longer show the keywords typed by a user to find a website. What does this mean for Analytics programmes such as Omniuture, WebTrends et al? If Google’s experiment becomes reality, Analytics programms mentioned above will no longer be able to provide accurate and/or [...]

Google Bans Web Position Gold?

Written by Omar Kattan. Posted on August 7, 2008. Filed under Gadgets & Tools, Measuring Success. No comments.

It seems that Google could have banned the keyword visibility tool Web Position Gold (owned by WebTrends) from automatically querying its database for natural and paid search positions.  The block seems to have occured on August 1st 2008. Google specifically states on the webmaster guidelines section of its website that tools of this sort are not allowed and [...]

Google Analytics Tips

Written by Omar Kattan. Posted on March 26, 2008. Filed under Measuring Success, SEO Tips, Site Side Analytics. No comments.

Google Analytics is by far the most robust free site side analytics program out there.  Now owned by Google, Google Analytics started out its life as a small analytics company called Urchin. Google Analytics is used by millions of sites (hobby as well as ecommerce) to measure the amount and quality of traffic to a website.  Moreover, if [...]

SEO KPIs – Measuring Success of SEO Activity

Written by Omar Kattan. Posted on December 19, 2007. Filed under Measuring Success. 1 Comment.

How do you measure the success of your SEO activity?  What KPIs do you look at?  Do you know what KPIs are?  Key performance Indicators and here are a few I use: SEO KPI 1:  Brand vs Non-Brand Traffic The percentage of traffic coming from brand keywords versus the traffi coming from non-brand keywords.  Ideally you [...]